Account Director (Bengaluru)

Account Director (Bengaluru)

14 Nov
|
Hyperlink Brand Solutions
|
Bengaluru

14 Nov

Hyperlink Brand Solutions

Bengaluru

Location:
Work from office at Bangalore (Indiranagar), 5 days work week. The Role You will be responsible for managing client relationships, translating brand objectives into impactful event experiences, and ensuring seamless project delivery from briefing to execution. Beyond servicing existing accounts, the role carries a responsibility to drive a proactive approach to business development -identifying new opportunities, acquiring clients, converting prospects into business, and expanding the scope of existing client relationships. The ideal candidate is someone who can balance strategic client engagement, creative thinking, on-ground execution, and commercial ownership to drive sustainable business growth.

Key Responsibilities
1. Brand Understanding & Client Partnership
• Develop a strong understanding of clients’ brands, business objectives, target audiences, and communication priorities to deliver relevant and impactful event solutions.
• Act as a trusted partner to clients, proactively identifying opportunities to address their business and brand engagement needs through events and experiences.
• Translate client briefs into clear project requirements and collaborate with creative, design, production, and operations teams to develop compelling concepts and proposals.
• Build and nurture long-term client relationships through consistent engagement, responsiveness, and high-quality service delivery.
• Stay updated on client business developments, industry trends, and competitor activities to identify potential opportunities for engagement. 2. Project Management & Event Execution
• Lead the end-to-end planning and execution of on-ground events, including conferences, dealer meets, product launches, reward and engagement shows, milestone celebrations, and other corporate events.
• Own projects from initial briefing, conceptualisation, budgeting, and proposal development through planning, execution, and post-event closure.
• Coordinate with internal teams and external partners to ensure seamless execution, adherence to timelines, and delivery against client expectations.
• Manage project budgets, cost estimates, vendor negotiations, resource allocation, and commercial commitments to ensure profitability without compromising quality.
• Maintain oversight of on-ground execution, anticipating potential challenges and resolving issues effectively under tight timelines.
• Ensure project deliverables meet agreed quality standards and brand guidelines, while creating memorable experiences for clients and their audiences.
• Conduct post-event reviews to assess outcomes, capture client feedback, and identify opportunities for improvement and future business. 3. New Business Development & Client Acquisition




• Proactively identify and approach prospective clients across industries, leveraging personal networks, previous client relationships, referrals, industry connections, and independent prospecting.
• Build a healthy pipeline of new business opportunities and drive these through lead qualification, client meetings, brief acquisition, proposal submission, negotiations, and conversion.
• Develop a strong understanding of prospective clients’ business needs to position Hyperlink’s event and experiential capabilities effectively.
• Take ownership of converting leads into confirmed projects and delivering against assigned business development and revenue targets.
• Identify opportunities to enter new client accounts and establish relationships with key decision-makers across marketing, brand, procurement, HR, sales, and corporate functions.
• Collaborate with internal creative and production teams to develop differentiated pitches and solutions that improve conversion potential. 4. Account Growth & Revenue Expansion
• Identify opportunities to increase the size and value of existing client accounts through cross-selling and upselling of services.
• Proactively pitch new event formats, engagement initiatives, brand experiences, and complementary services aligned with client requirements.
• Expand relationships beyond existing contacts and projects to establish Hyperlink as a preferred partner across the client’s event and experiential needs.
• Build annual account development plans for key clients, identifying potential business opportunities, revenue growth avenues, and engagement priorities.
• Track account performance, revenue potential, repeat business, and profitability to ensure sustained account growth. 5. Commercial & Internal Stakeholder Management
• Prepare and review budgets, quotations, proposals, and commercial estimates, ensuring accuracy and appropriate margins.
• Monitor project profitability, cost overruns, billing milestones, payment follow-ups, and outstanding receivables in coordination with internal teams.
• Work closely with creative, design, production, procurement, and finance teams to ensure alignment between client commitments and delivery capabilities.
• Maintain accurate client records, opportunity pipelines, revenue forecasts, and business reports.
• Contribute to team goals by sharing market intelligence,



identifying cross-functional business opportunities, and fostering a collaborative approach to client servicing and growth. Desired Candidate Profile
•

Experience:
For Account Director: Min 7yrs overall experience in client servicing in media sector or in a brand marketing role.
• Out of the overall experience, a minimum of 5 years of experience in the events and experiential industry is required.
• Proven experience in managing and executing corporate events such as conferences, dealer meets, product launches, employee engagement shows, and milestone celebrations.
• Solid understanding of brands, marketing objectives, audience engagement, and the role of events in delivering business outcomes.
• Hands-on Show-Running

Experience:
Practical experience in show calling, cue management, stage coordination, and managing the live flow of on-ground events is a strong advantage.
• Demonstrated ability to manage complex projects, multiple stakeholders, tight deadlines, and on-ground execution requirements.
• A proven track record of generating new business, acquiring clients, and growing existing accounts.
• An established network of client relationships and the ability to leverage these connections to create business opportunities.
• Strong commercial acumen, including budgeting, costing, negotiation, and project profitability management.
• Excellent communication, presentation, pitching, and relationship-building skills.
• A proactive, entrepreneurial, and target-oriented mindset, with a strong sense of ownership and accountability.
• Willingness to travel as required for client meetings and event execution.

What We Offer
• A career at the intersection of brand strategy, experiential execution, and business growth.
• Exposure to large-format events, multi city activations & community led IPs, across industries.
• A culture that’s creative, entrepreneurial, and unafraid to experiment.
• Market-competitive salary with flexible tax friendly structure.
• Flexibility in office reporting time, monthly WFH days & annual “work from anywhere” days.
• Time off policy including annual leaves & wellness leaves
• Comprehensive and gender-neutral parental leave (including adoption & surrogacy).
• Childcare support: compressed

working hours
& creche allowance.
• Family medical insurance including same-gender partner cover.
• Preventive health check-ups.
• Gender-neutral anti-harassment policy.
• Access to mental wellness programs & counselling.
• Opportunities to attend notable events & concerts. We’re an equal-opportunity employer, encouraging candidates from diverse backgrounds to apply.

📌 Account Director (Bengaluru)
🏢 Hyperlink Brand Solutions
📍 Bengaluru

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