Position Summary: We are seeking a dynamic and results-oriented Marketing Manager to lead and manage marketing strategies for our logistics and supply chain company. The ideal candidate will develop and execute marketing campaigns that enhance brand awareness, drive customer acquisition, and increase revenue. This role requires deep knowledge of B2B marketing, logistics, and supply chain industries, along with a proven track record in implementing both traditional and digital marketing strategies.

Key Responsibilities
1. Marketing & Communication Strategy:
• Develop and implement comprehensive marketing and communication strategies to strengthen the company’s brand positioning, increase visibility, and promote customer acquisition in the logistics and supply chain market.
• Ensure consistency in messaging across all platforms, including digital, print, and other marketing channels.
• Manage communication efforts to differentiate the brand from competitors, highlighting unique service offerings and value propositions. 2. Brand Development & Positioning:
• Lead the development of the company’s brand identity and competitive positioning within the logistics and supply chain industry.
• Create brand frameworks, brand guidelines, and ensure consistency across all touchpoints (advertising, social media, website, etc.).
• Position the brand as an industry leader by crafting compelling messaging that resonates with target audiences, including enterprise customers and stakeholders. 3. Integrated Marketing Campaigns:
• Design and execute integrated marketing campaigns to stimulate growth in key markets and improve engagement with customers.




• Manage cross-channel campaigns across digital (SEO/SEM, email marketing, social media, PPC) and traditional (print, events, trade shows) platforms to maximize brand exposure.
• Lead product launch initiatives and Go-To-Market (GTM) strategies for recent services or markets. 4. Digital Marketing:
• Oversee digital marketing efforts, including website management, social media, online reputation management (ORM).
• Drive online lead generation through effective use of digital tools (e.g., HubSpot, Salesforce) and strategies (SEO/SEM, PPC, email marketing).
• Innovate and implement marketing automation tools to streamline marketing processes and improve efficiency. 5. Media & Advertising Strategy:
• Plan and manage media campaigns, including media buying, advertising strategies, and partnerships with external creative agencies.
• Lead the production of marketing content, such as advertisements, promotional videos, and digital assets to support the company’s marketing goals.
• Ensure that all advertising efforts align with the overall brand messaging and company objectives. 6. Market Research & Customer Insights:
• Conduct market research and competitive analysis to identify trends, customer needs, and opportunities for growth.




• Leverage data analytics to optimize marketing campaigns and ensure high ROI.
• Utilize customer insights to refine marketing initiatives and improve engagement, retention, and brand loyalty. 7. Cross-Functional Collaboration & Leadership:
• Collaborate with internal teams (sales, operations, and logistics) to ensure alignment with the company’s marketing objectives and strategies.
• Manage vendor relationships and coordinate with external agencies for campaign execution.
• Lead and mentor the marketing team, fostering a collaborative and high-performance environment. 8. Budget Management & ROI Tracking:
• Develop and manage the marketing budget, ensuring effective allocation of resources to achieve campaign goals.
• Track and analyze the performance of marketing initiatives, optimizing for cost-effectiveness and measurable results.

Qualifications:
• Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).
• 5+ years of marketing experience, preferably in logistics, supply chain, or a B2B environment.
• Proven track record in managing integrated marketing campaigns, brand positioning, and digital marketing strategies.
• Strong knowledge of marketing automation tools (e.g., HubSpot, Salesforce), SEO/SEM, social media.
• Excellent communication, leadership, and project management skills.
• Ability to analyze data and metrics to drive decision-making and marketing optimization. Preferred

Experience:
• Experience in managing marketing initiatives for logistics and supply chain companies or related industries.

📌 Senior Marketing Executive (Navi Mumbai)
🏢 Isa Logistics
📍 Navi Mumbai