We are looking for a highly hands-on, data-driven Performance Marketing & Growth Manager to take ownership of our digital growth as we launch and scale our e-commerce website. This is not a pure media-buying role. We are looking for someone who understands the entire digital customer journey—from ad creative and targeting to website experience, conversion, analytics, and revenue. You will work closely with the Founder, Creative, E-commerce and Technology teams.

Key Responsibilities
1. Performance Marketing Own and manage Meta Ads and Google Ads end-to-end. Plan, launch, optimize and scale acquisition, retargeting and remarketing campaigns. Optimize ROAS, CAC, CPA, CTR, CPC, CPM, CVR and AOV. Conduct A/B testing across audiences, creatives, offers, landing pages and campaigns. Develop strategies for recent customer acquisition and repeat purchases. 2. Analytics & Performance Tracking Build and maintain digital performance dashboards. Track the funnel from impressions fi clicks fi sessions fi product views fi add to cart fi checkout fi purchase fi repeat purchase. Identify drop-offs and provide regular insights on what is working, what is not, why, and what should happen next. Work with GA4, Google Ads Manager, Meta Ads Manager, Search Console, GTM and Looker Studio/Power BI. 3. Website & E-commerce Management Work with the website development/technology team to ensure the website functions smoothly. Identify and troubleshoot issues affecting traffic, conversion, checkout, payments, tracking or user experience. Understand basic website technology, integrations, pixels, tags, APIs and third-party tools.



Monitor website speed, broken links, tracking, product feeds and technical errors. Ensure Meta Pixel, CAPI, GA4, Google Ads conversion tracking and other tracking systems are correctly implemented. 4. Creative & Content Strategy Use performance data to determine what content should be created. Identify products, formats, hooks, messages and creatives that drive conversions. Provide creative briefs and inputs for Reels, product videos, UGC, static creatives, offers, landing pages and product photography. Constantly test new creative concepts and messaging. 5. E-commerce Growth Work towards improving conversion rate, AOV, revenue and customer acquisition efficiency. Identify opportunities across product merchandising, landing pages, offers, bundles and promotions. Analyze customer behavior and recommend improvements to the online shopping journey. What We're Looking For
• Highly analytical and numbers-oriented; extremely hands-on and execution-focused; comfortable working independently; tech-savvy and curious about how websites and digital systems work; strong in Meta and Google Ads; comfortable with analytics and dashboards; commercially minded and focused on revenue, not just traffic; able to translate data into actionable decisions; creative enough to contribute to content and campaign ideas; fast at identifying problems and finding solutions; comfortable in a quick-paced entrepreneurial environment. Must-Have Skills
• 2–4 years of experience in Performance Marketing / Growth Marketing / Digital Marketing. Strong hands-on experience with Meta Ads and Google Ads

📌 Performance Marketing (Hyderabad)
🏢 Goyaz Silver Jewellery
📍 Hyderabad