Job Description
Creative Strategist – Social Media & Content

Experience:
3-4 Years Department: Marketing / Creative Industry: Wellness / Healthcare / Lifestyle Employment Type: Full-time

Key Responsibilities
1. Content Strategy & Planning ● Develop and execute monthly content calendars for multiple wellness and health-focused social media pages. ● Conceptualise fresh, engaging and platform-relevant content ideas across Instagram, Facebook and other social media platforms. ● Build content strategies aligned with brand objectives, target audiences and marketing campaigns. ● Identify relevant social media trends, formats, hooks and content opportunities. ● Plan a balanced content mix including reels, static creatives, carousels, stories, educational content and promotional posts. 2. Creative Ideation & Storytelling ● Develop creative concepts, storylines and narratives for social media content. ● Create compelling hooks, content angles and storytelling formats to improve audience engagement. ● Translate complex wellness and healthcare topics into easy, relatable and engaging content. ● Work closely with doctors, wellness experts, designers and video editors to bring creative concepts to life. ● Ensure consistency in brand communication, tone of voice and visual identity. 3. Shoot Planning & Execution ● Conceptualise, plan and coordinate creative shoots for reels, videos, interviews and campaign content. ● Develop shoot briefs, scripts, storyboards and visual references. ● Coordinate with doctors, presenters, production teams and other stakeholders during shoots. ● Guide the execution of creative concepts, including shot selection, visual direction and content flow.



● Ensure shoots are planned efficiently and deliver content as per the monthly calendar. 4. Social Media Management & Publishing ● Manage the end-to-end content workflow, from ideation and production to final publishing. ● Handle content posting, scheduling and timely execution across social media platforms. ● Plan Instagram stories, daily content updates and interactive engagement formats. ● Ensure captions, creatives, hashtags, tags and CTAs are aligned before publishing. ● Maintain a consistent posting schedule across all managed pages. 5. Creative Tools & Content Execution ● Have hands-on experience with Canva for creating and editing social media creatives, presentations and content references. ● Understand visual composition, typography, layouts and basic design principles. ● Be comfortable using AI-powered creative tools to enhance ideation and content production. ● Work with video editors and graphic designers to ensure creative output matches the original concept. ● Maintain organised content folders, shoot references and creative assets. 6. Performance Monitoring & Optimisation ● Track content performance through reach, engagement, views, shares, saves and other relevant metrics. ● Identify high-performing content formats and creative approaches.



● Use performance insights to improve future content strategies and creative execution. ● Stay updated with evolving social media algorithms, trends and platform features. Required Skills & Qualifications ● 4–5 years of experience in creative strategy, social media content planning or digital content management. ● Prior experience managing social media pages, preferably in wellness, healthcare, fitness, beauty or lifestyle. ● Strong creative thinking, storytelling and content conceptualisation skills. ● Experience in planning and coordinating shoots, including developing scripts and creative briefs. ● Excellent understanding of Instagram content formats, reels, stories and social media trends. ● Hands-on proficiency in Canva and familiarity with other creative tools. ● Experience in content calendar creation, post scheduling and social media management. ● Strong written communication skills and an understanding of engaging copy and content hooks. ● Ability to multitask, manage multiple social media pages and meet deadlines. ● Good coordination and communication skills to work with internal teams and external stakeholders. What We Are Looking For ● Someone who is creatively driven and constantly brings new ideas to the table. ● A person who can independently take ownership of social media content from ideation to execution. ● Someone who understands the difference between simply posting content and building a strong social media presence. ● A proactive individual who keeps up with trends and knows how to adapt them to a brand's communication. ● Someone who can balance creativity with consistency, timelines and brand objectives.

📌 Creative Strategist – Social Media (Chandigarh)
🏢 JEENA SIKHO LIFECARE
📍 Chandigarh