Job Description
Performance Marketing Specialist Company: My Realestate Services (MRE) LLP

Location:
Sector 136, Noida

Experience:
1–3 Years Employment Type: Full time Department: Marketing About MRE My Realestate Services (MRE) is a technology-enabled real estate services company focused on property sales, marketing, and channel partner networks. We leverage digital platforms, data, and technology to generate quality leads and drive real estate business growth. Role Overview We are looking for a results-oriented Performance Marketing Specialist who can plan, execute, manage, and optimise digital advertising campaigns across multiple platforms. The candidate will be responsible for generating high-quality real estate leads, managing advertising budgets, improving campaign performance, and ensuring measurable returns on marketing investments.

Key Responsibilities
1. Performance Marketing & Campaign Management
* Plan, execute, and optimise paid campaigns across Meta Ads (Facebook & Instagram) and Google Ads.
* Manage lead generation, traffic, remarketing, and conversion campaigns.
* Develop audience targeting strategies based on location, demographics, interests, and buyer intent.
* Manage campaign budgets and optimise cost per lead (CPL) and conversion rates. 2. Lead Generation & Optimisation
* Generate quality leads for real estate projects and property campaigns.
* Monitor lead quality, campaign performance, and lead conversion trends.
* Work closely with the sales and pre-sales teams to improve lead quality.
* Continuously experiment with creatives, ad copies, landing pages, and audience segments. 3. Analytics & Reporting
* Track campaign performance using Google Analytics 4 (GA4), Meta Pixel, and Google Tag Manager.
* Monitor key metrics such as CPL, CTR, CPC, CPM, conversion rate, and ROAS.
* Prepare regular campaign performance reports.
* Identify opportunities to improve campaign efficiency through data analysis. 4. Creative & Content Coordination




* Coordinate with graphic designers and content teams for ad creatives, videos, and campaign assets.
* Develop compelling ad copies and campaign messaging.
* Conduct A/B testing of creatives, headlines, and landing pages. 5. Marketing Automation & Technology
* Understand lead tracking, CRM integration, and marketing automation workflows.
* Ensure accurate tracking of leads from advertising platforms to CRM.
* Explore AI-powered tools for campaign optimisation, audience research, and marketing productivity. Required Skills
* Hands-on experience with Meta Ads Manager and Google Ads.
* Strong understanding of lead generation and performance marketing.
* Knowledge of Google Analytics 4 and Google Tag Manager.
* Understanding of Meta Pixel and conversion tracking.
* Good analytical and problem-solving skills.
* Ability to manage advertising budgets and optimise campaign performance.
* Basic understanding of landing pages, funnels, and remarketing.
* Familiarity with Canva or other creative tools is an advantage. Preferred Qualifications
* Bachelor’s degree in Marketing, Business Administration, or a related field.
* 1–3 years of hands-on performance marketing experience.
* Experience in real estate, property marketing, or lead generation will be preferred.
* Candidates with a demonstrable portfolio of successful campaigns will have an advantage. Key Performance Indicators (KPIs)
* Quality leads generated.
* Cost per qualified lead (CPQL).
* Campaign conversion rate.
* Advertising budget utilisation.
* Lead-to-site-visit conversion.
* Campaign ROI and overall marketing efficiency.

What We Offer
* Opportunity to work on multiple real estate projects and campaigns.
* Exposure to modern marketing technology and AI-powered tools.
* Opportunity to take ownership of performance marketing initiatives.
* A fast-paced, growth-oriented working environment. Apply Now

Location:
A-121, 1st Floor, Sector 136, Noida Company: My Realestate Services (MRE) LLP If you are passionate about digital advertising, data-driven marketing, and generating measurable business growth, we would love to hear from you

📌 Marketing Executive (Noida)
🏢 My Realestate Services MRE
📍 Noida