Lovely Professional University (LPU) is one of India's leading private universities, known for its academic excellence, innovation, research, industry collaborations, and global exposure. With a vibrant campus and a diverse student community, LPU offers a wide range of academic programmes and continues to strengthen its presence in the higher education sector. Role OverviewWe are looking for an experienced and result-oriented Influencer Marketing Manager to lead influencer partnerships, celebrity collaborations, and digital marketing campaigns at LPU. The candidate will be responsible for developing strategic influencer campaigns, building strong creator networks, enhancing brand visibility, and driving audience engagement and student admissions through impactful digital collaborations.

Key Responsibilities
• Develop and execute influencer marketing strategies aligned with LPU's branding and marketing objectives.
• Identify, onboard, and manage influencers, celebrities, content creators, and talent management agencies.
• Build strategic partnerships and long-term collaborations with creators and digital personalities.
• Plan and execute campaigns across Instagram, YouTube, Facebook, LinkedIn, X, and other emerging platforms.
• Conceptualize campaigns highlighting LPU's academic programmes, campus life, placements, student achievements, and institutional initiatives.
• Manage campaign budgets, commercial negotiations, contracts, and deliverables.
• Collaborate with internal marketing, creative, admissions,



and communications teams.
• Monitor campaign performance, analyze ROI, and optimize strategies for better results.
• Stay updated with emerging digital trends, influencer communities, and competitor activities. Eligibility & Requirements
• Master's degree in Marketing, Mass Communication, Business Administration, or a related field preferred.
• 8–12 years of relevant experience in influencer marketing, brand partnerships, or digital marketing.
• Strong network of influencers, celebrities, content creators, and marketing agencies.
• Proven experience in managing large-scale influencer campaigns and commercial negotiations.
• Excellent understanding of social media platforms, digital trends, and brand collaborations.
• Strong communication, strategic planning, leadership, and analytical skills.
• Experience in campaign budgeting, performance tracking, and ROI measurement. Why Join LPU?
• Opportunity to work with one of India's prominent higher education institutions.
• Lead large-scale influencer and celebrity collaborations.
• Work on cutting-edge campaigns with national and international reach.
• Collaborate with diverse marketing, branding, and creative teams.
• Contribute directly to strengthening LPU's brand positioning and digital presence.
• Be part of a dynamic and growth-oriented university environment.
• Be a part of LPU and create impactful brand stories through innovative influencer partnerships and digital campaigns.

📌 Influencer Marketing Manager (Jalandhar)
🏢 Lovely Professional University
📍 Jalandhar