Role: Shop.waaree.com manager

Location:
South Mumbai CTC: ₹10–12 LPA

Experience:
4–8 years Platform: shop.waaree.com

About the Role
Waaree Energies is looking for a dynamic, analytical and execution-driven D2C Website & Conversion Manager to take ownership of our e-commerce website, Shop.
Waaree.com. We are looking for someone who understands how customers browse, evaluate and purchase products online—and knows how to turn website visitors into paying customers. This role combines website development, UX/UI, customer journey mapping, conversion rate optimisation (CRO) and digital commerce growth.

Key Responsibilities
1. Website Development & Optimisation
• Own the continuous development and improvement of Shop.
Waaree.com.
• Coordinate with developers, designers and technology partners to implement new features.
• Improve website speed, mobile responsiveness, navigation, search and product discovery.
• Identify and resolve technical issues affecting website performance and conversions. 2. Customer Journey & User Experience
• Map the complete customer journey, from landing on the website to completing a purchase.
• Identify friction points, customer pain points and funnel drop-offs.
• Improve product pages, buying guides, navigation and checkout experience.
• Design intuitive journeys for both direct purchases and assisted buying. 3. Conversion Rate Optimisation (CRO)
• Own and improve website conversion rates.
• Analyse visitor behaviour, add-to-cart rates, checkout abandonment and payment failures.
• Conduct A/B testing on landing pages, product pages, CTAs and checkout flows.




• Implement abandoned-cart recovery, personalised journeys and lead-nurturing strategies.
• Continuously test, measure and optimise website performance. 4. Analytics & Performance Tracking
• Work with GA4, Google Tag Manager, heatmaps and funnel analytics.
• Track website traffic, conversion rate, customer journeys and revenue.
• Build actionable dashboards and identify growth opportunities through data.
• Measure the impact of every major website improvement. 5. Technology & Customer Experience
• Work on integrations involving CRM, payment gateways, WhatsApp, chatbots and order management systems.
• Collaborate with internal sales, marketing, customer support and IT teams.
• Introduce features that simplify product selection, consultation and purchasing.
• Drive continuous improvements in customer experience and online sales. What We're Looking For
• 4–8 years of relevant experience in D2C e-commerce, website management, digital product management or CRO. NO MARKETPLACE .
• Hands-on experience with platforms such as BigCommerce
• Strong understanding of UX/UI, customer journey mapping and conversion funnels.
• Proficiency in GA4, GTM, A/B testing and website analytics.
• Ability to work closely with developers and translate business requirements into website improvements.
• Robust analytical skills, commercial thinking and a problem-solving mindset.
• Previous experience improving conversion rates on a transactional e-commerce website is highly preferred.
• We are looking for someone who can build , improve and optimise the entire digital buying experience

📌 Senior Manager Ecommerce (Mumbai)
🏢 Waaree Group
📍 Mumbai