Company Description Suhana Tastemakers of India (Pravin Masalewale) is one of Maharashtra’s largest procurers, processors, and marketers of spices, offering over 50 ground spices and spice blends. Its portfolio spans pure and blended spices, ready-to-cook mixes, papads, pickles, and an expanding Cuppa Range of instant foods, serving more than eighty million customers worldwide. Raw materials are sourced from reputed suppliers across India and abroad and processed in customized, state-of-the-art facilities. A dedicated R&D; lab collaborates closely with procurement, production, and marketing to ensure consistent product quality and innovation. What began as a two-person home enterprise now employs over 1,000 team members, supported by a wide distribution network, and is guided by three generations of the Chordia family. Role Description The Area Sales Manager is a full-time, on-site role based in Mahesana, responsible for driving sales growth and market penetration for Suhana products in the assigned territory. This role involves managing distributor and retailer relationships, overseeing secondary sales, and ensuring effective coverage and visibility across modern trade and general trade channels. The Area Sales Manager will plan and execute sales strategies, monitor performance against targets, and implement promotional activities and merchandising standards. Day-to-day responsibilities include route planning, field visits, market mapping, competitor tracking,



and timely reporting of sales data and insights. The role also includes coordinating with marketing, supply chain, and finance teams to maintain stock availability, support new product launches, and resolve operational issues. Qualifications
• Sales and business development skills, including territory management, channel management, and negotiation abilities.
• Experience in FMCG or food products, with knowledge of spice and packaged food categories preferred.
• Robust relationship-building skills for working with distributors, retailers, and internal stakeholders.
• Analytical and reporting skills for tracking sales performance, market trends, and competitor activities.
• Excellent communication and presentation skills, with proficiency in en_US written and spoken communication.
• Ability to work independently in the field, with strong planning, time management, and problem-solving capabilities.
• Bachelor’s degree in Business, Marketing, or a related field; an MBA or equivalent specialization in Sales or Marketing is an advantage.
• Prior experience as an Area Sales Manager or in a similar FMCG field sales role is preferred.
• Comfort with using basic digital tools and CRM or sales reporting systems.
• Willingness to travel extensively within the assigned territory and work with diverse teams and partners.

📌 Area Sales Manager (Mehsana)
🏢 Pravin Masalewale
📍 Mehsana