We are looking for a creative and research-oriented Content Marketer with strong writing and editing skills to develop engaging, SEO-optimised, business-focused content for our B2B engineering and technology services. The ideal candidate should be capable of understanding engineering concepts, researching industry trends, and translating technical information into clear and compelling content that strengthens our brand presence and supports business growth.

Key Responsibilities
1. B2B Content Writing & SEO
• Create, write, edit and optimise website pages, service pages, landing pages, blogs, articles and industry-specific content.
• Conduct keyword research and identify high-intent keywords.
• Optimise content using SEO best practices, including meta titles, meta descriptions, headings and internal linking. 2. Technical Research & Content Development
• Research engineering services, manufacturing processes, digital engineering, technology solutions and industry applications.
• Translate technical concepts into engaging, easy-to-understand and business-focused content.
• Develop case studies, project success stories, whitepapers, technical articles, solution briefs, industry reports and thought leadership content.
• Highlight engineering innovations, manufacturing trends and digital transformation initiatives. 3. Digital & Social Media Content
• Create LinkedIn posts and social media content while maintaining a consistent brand voice.
• Develop email newsletters and basic marketing campaign content.
• Support brand awareness and digital marketing initiatives through relevant content. 4.



Content Planning & Performance
• Plan and maintain content calendars and ensure timely execution.
• Monitor content performance using Google Analytics 4 (GA4) and Google Search Console (GSC).
• Track website traffic, keyword rankings and user engagement.
• Identify opportunities to improve content performance and SEO visibility. 5. Collaboration
• Work closely with Subject Matter Experts (SMEs), Designers, Developers, Sales and SEO teams.
• Gather technical inputs and convert them into relevant marketing content.
• Research unfamiliar technical topics independently and simplify them for the target audience. Required Skills
• Excellent written and verbal communication skills.
• Strong B2B content writing, editing and proofreading skills.
• Working knowledge of SEO and keyword research.
• B2B Social Media Content Strategy and Monitoring
• Understanding of website content optimisation and content marketing strategies.
• Basic knowledge of GA4 and Google Search Console.
• Ability to research and simplify technical and engineering-related subjects.
• Solid research, analytical and time-management skills.
• Digital Marketing working experience will be an added advantage Experience & Qualification
• Minimum 2+ years of experience in Content Marketing, B2B Content Writing or Digital Content Development.
• Experience in engineering, manufacturing, industrial or technology-related content will be an added advantage.
• Bachelor's degree in English, Journalism, Mass Communication, Marketing or a relevant discipline is preferred.

📌 Content Marketer (Chennai)
🏢 MN Engineering Solutions
📍 Chennai