Job Description

Key Responsibilities
• Write and edit high-quality copy for websites, landing pages, blogs, social media, paid ads (Google, Meta, LinkedIn), email/WhatsApp campaigns, brochures, video scripts, etc.
• Develop distinct brand voices and tone-of-voice guidelines for clients across diverse domains.
• Research industries, audiences and competitors quickly to produce accurate, insightful and credible content, including technical or regulated topics.
• Craft campaign concepts, taglines, hooks and messaging frameworks alongside designers, strategists and the social media team.
• Write conversion-focused copy and A/B test variations in collaboration with the performance marketing team.
• Review, edit and mentor junior writers; maintain quality, consistency and grammar standards across all outputs.
• Participate in client calls and brainstorming sessions; present and defend copy decisions with clear reasoning.
• Manage multiple projects and deadlines simultaneously without compromising quality.
• Use performance data (engagement, CTR, rankings, conversions) to refine content strategy. Requirements




• 4–8 years of experience in copywriting and content writing, preferably at a digital marketing or advertising agency.
• Exceptional command of English: grammar, structure, tone and storytelling.
• A strong portfolio demonstrating range across multiple industries and formats (ads, blogs, web copy, social, email).
• Solid understanding of Content marketing and the digital marketing funnel.
• Ability to learn unfamiliar subjects fast and write with authority.
• Experience editing others' work and giving constructive feedback.
• Comfort working with briefs, tight turnarounds and client feedback.
• Familiarity with tools such as Google Docs /Microsoft Office or similar, Grammarly, Canva basics, AI writing tools, etc. used responsibly and always human-edited. Good to Have
• Experience in scriptwriting for reels and video, or in PR and thought-leadership writing.
• Working knowledge of Hindi or Gujarati (useful for transcreation and localization).

📌 Senior Copy/Content Writer (Ahmedabad)
🏢 Adosphere
📍 Ahmedabad