Company Description Coral Web Technologies is a professional IT and software development company based in Patna, Bihar, India, serving businesses across the country. The organization provides end-to-end technology solutions, including custom software development, ERP systems, website and mobile app development, and digital platforms such as LMS and e-commerce. Coral Web Technologies also delivers result-oriented digital marketing services, including SEO, Google and Meta ads management, social media marketing, and lead generation. With over 200 clients across industries like education, healthcare, retail, manufacturing, real estate, and skilled services, the company focuses on driving measurable digital growth. Team members work in a dynamic environment that combines innovative technology with performance-focused marketing strategies. Role Description The Performance Marketer role is a full-time, on-site position based in Patna, Bihar. The Performance Marketer will plan, execute, and optimize data-driven digital campaigns across channels such as Google Ads, Meta Ads, and other paid platforms to achieve lead generation and revenue targets. Daily responsibilities include setting up and managing ad campaigns, conducting keyword and audience research, monitoring performance metrics, and implementing A/B testing to improve conversion rates. The role involves collaborating with designers, content specialists, and development teams to create effective landing pages and ad creatives,



ensuring alignment with client goals and brand guidelines. The Performance Marketer will also prepare performance reports, provide insights and recommendations, and support broader digital marketing strategies, including SEO and social media initiatives. Qualifications
• Candidates should possess skills in performance marketing, including Google Ads management, Meta Ads management, campaign optimization, and conversion tracking.
• Candidates should possess skills in digital marketing strategy, including lead generation, funnel optimization, remarketing, and audience targeting.
• Candidates should possess skills in analytics and reporting, including use of tools such as Google Analytics, Google Tag Manager, and data interpretation for decision-making.
• Candidates should possess skills in content and creative collaboration, including working with ad copy, landing page optimization, and coordination with design and development teams.
• Candidates should possess strong communication, problem-solving, and time management skills, with the ability to handle multiple campaigns and deadlines.
• A bachelor’s degree in marketing, business, communications, or a related field is preferred; relevant certifications in digital marketing or performance advertising are an advantage.
• Experience in agency or multi-client environments, and familiarity with sectors such as education, healthcare, retail, and real estate, will be beneficial.

📌 Performance marketer (Patna)
🏢 Coral Web Technology
📍 Patna