About the role
Patients begin their care journey online, and this role turns that moment of search into a confirmed appointment. As Sr. Executive / Asst. Manager, Digital Marketing, you will own the performance engine behind Apollo Hospitals, Chennai: Meta campaigns run with our agency, WhatsApp journeys and a website that earns trust and converts, in step with the central team's search and SEO work. You are a well-rounded digital marketer with a sharp instinct for lead generation, comfortable with both the creative brief and the dashboard.

Key responsibilities
Lead generation and funnel performance
- Plan and deliver monthly lead targets across service lines, balancing volume with lead quality and cost per qualified lead.
- Track leads from enquiry to appointment to visit with the call-centre and unit teams, and close the loop on quality.
- Run landing-page, creative and audience tests to lift conversion rates steadily. Meta campaign strategy and agency management
- Devise Meta (Facebook and Instagram) campaign strategies for each service line, covering objectives, audience segments, creative angles, budget allocation, funnel stages and test plans, and refine them using performance data. Brief, coordinate and review the digital agency that executes these campaigns, including creatives, budgets and timelines.
- Review weekly performance, challenge the agency on results and hold them to agreed turnaround times and quality.
- Ensure every ad and creative meets Apollo's brand guidelines and healthcare advertising compliance. WhatsApp campaigns
- Plan and execute WhatsApp campaigns such as health-check reminders, awareness drives, event invites and appointment nudges.
- Manage audience segmentation, message templates, opt-in compliance and delivery and response reporting. Website and content




- Manage day-to-day content on the website: service pages, doctor profiles, health articles, offers and landing pages.
- Follow the central team's SEO guidelines, keep content accurate with clinical and unit teams, and flag usability or tracking gaps. Search and SEO (secondary focus, in coordination with the central team)
- Coordinate with the central digital team, which owns search and SEO, so that Search campaigns and keyword priorities reflect unit-level lead targets.
- Share unit requirements, landing pages and performance insights so that paid, organic and content efforts reinforce one another. Analytics and reporting
- Maintain dashboards in GA4, Google Ads, Meta Ads Manager and Looker Studio, and present clear weekly and monthly reports with recommendations.
- Coordinate with hospital units, doctors and the call centre to align campaigns with service priorities. Qualifications and experience
- Graduate in Marketing, Mass Communication, Business or a related field; an MBA or a digital marketing certification is an advantage.
- 5 years of experience in Performance Marketing / Meta Ads (Hands-on)
- Experience managing an external digital agency, especially on Meta campaigns.
- Working exposure to WhatsApp Business campaigns; exposure to Google Search campaigns and SEO is an added advantage.
- Experience managing website content on a CMS. Healthcare, hospital or other service-led, high-consideration categories are a robust plus.



Skills and competencies Technical
- Meta Ads Manager, GA4 and Looker Studio, with working familiarity with Google Ads and Search Console.
- WhatsApp Business platform and campaign tools; CRM and lead-tracking workflows.
- Website content management, with a working knowledge of on-page SEO.
- Comfort with spreadsheets and turning data into a clear recommendation. Behavioural
- Excellent written English; the ability to brief creatives and review copy with a sharp eye.
- Ownership and follow-through when coordinating agencies, doctors and internal teams.
- Sensitivity to the trust and compliance that healthcare communication demands.
- Fluency in Tamil is an advantage. Healthcare experience would be an added advantage How success is measured
- Monthly qualified leads against target, and cost per qualified lead.
- Lead-to-appointment and appointment-to-visit conversion rates.
- Agency delivery: campaign timelines met and budgets used efficiently.
- WhatsApp campaign reach, response rate and opt-out rate.
- Website traffic, conversion rate and content freshness.
- Quality and timeliness of reporting. Remuneration Compensation will be as per industry standards and commensurate with the candidate's current profile, experience and level (Sr. Executive or Asst. Manager). Why join Apollo
- Apollo Hospitals is one of India's most trusted healthcare names, and Chennai is where it began. Here, your campaigns reach families at some of life's most important moments, and your work is measured in real appointments and real outcomes. You will learn from a seasoned marketing team, work across multiple specialities and have room to grow into a Manager role. Job

Location:
Apollo Hospitals, Corporate Office, Greams Road, Chennai

📌 Assistant Manager (Chennai)
🏢 Apollo Hospitals
📍 Chennai