Social Media & Performance Marketing Manager

Location:
Mumbai (Vikhroli)

Experience:
3+ Years Employment Type: Full time Company Website: https://www.enfuse-solutions.com/ About EnFuse: EnFuse is on a mission to help its clients transform their businesses into genuinely digital-driven enterprises. With more than 25 years of cumulative experience in digital transformation, EnFuse empowers its clients to take advantage of data-intensive business processes.

We offer
a broad range of digital services and integrated solutions across Enterprise Data Management, eCommerce & Web Operations, Analytics & Competitive Intelligence, and Business Support Processes. With domain expertise and cutting-edge technology, we enable our clients to reap the best out of digital transformation to overcome their essential cost reduction challenges and create more value for businesses.

About the Role
We are looking for a Social Media & Performance Marketing Manager who can bridge brand storytelling with measurable business outcomes. This role goes beyond content execution it requires someone who understands audience behavior, platform algorithms, and paid media performance to drive visibility, engagement, and qualified leads. You will own social media strategy while also managing paid campaigns across social platforms and Google Ads, ensuring alignment with business goals.

Key Responsibilities
Social Media Strategy & Management
• Develop and execute a result-oriented social media strategy aligned with brand and business objectives
• Own content planning, calendars, and platform growth across LinkedIn, Instagram, YouTube and other relevant channels
• Drive engagement, reach, and brand positioning through high-quality, insight-driven content
• Monitor trends, competitor activity,



and platform updates to keep content relevant and effective Performance Marketing (Paid Media)
• Plan, execute, and optimize paid campaigns across Meta (Facebook/Instagram) and Google Ads
• Manage budgets, bidding strategies, and audience targeting for lead generation and conversions
• Continuously improve CPL, CTR, ROAS, and conversion rates through data-driven decisions
• Set up and track campaigns using tools like Google Analytics, Meta Ads Manager, and conversion tracking Analytics & Optimization
• Track performance across organic and paid channels and derive actionable insights
• Build and present monthly performance reports with clear recommendations
• Run A/B tests on creatives, copy, and targeting to improve outcomes Collaboration & Ownership
• Work closely with content, design, and business teams to align messaging and campaigns
• Bring a performance-first mindset to social media, ensuring it contributes to pipeline and growth
• Take ownership of KPIs beyond vanity metrics — including leads, conversions, and ROI Key Requirements
• 3+ years of experience in social media and performance marketing
• Proven experience managing Meta Ads and Google Ads campaigns
• Strong understanding of B2B marketing and lead generation funnels
• Hands-on experience with tools like Google Analytics, Ads Manager, and campaign dashboards
• Ability to balance creative thinking with analytical decision-making
• Strong communication and stakeholder management skills Good to Have
• Experience in B2B, tech, or digital services industry
• Familiarity with marketing automation and CRM integrations
• Understanding of SEO and landing page optimization What We’re Looking For
• Someone who doesn’t treat social media as just content
• Someone who understands that performance is not optional
• Someone who can own outcomes, not just execution

📌 Social Media and Performance Marketing (Mumbai)
🏢 EnFuse Solutions
📍 Mumbai