Key Responsibilities

- Campaign Strategy & Execution: Plan, launch, and scale high-performing paid campaigns across platforms such as Meta (Facebook/Instagram), Google Ads, YouTube, LinkedIn, and programmatic networks.
- Budget & Bid Management: Allocate, monitor, and optimize ad spend efficiently to hit target Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and pipeline/revenue goals.
- Creative Strategy & Testing: Partner with copywriters and designers to brainstorm, produce, and A/B test diverse ad creatives (videos, carousels, statics, and landing pages) to continuously improve CTR and conversion rates.
- Data Analysis & Attribution: Monitor daily performance dashboards, analyze attribution models, and run rigorous experiments to identify scaling opportunities.
- Funnel Optimization: Collaborate with product and marketing teams to optimize landing pages, onboarding flows, and post-click conversion funnels.
- Reporting: Prepare weekly and monthly executive performance reports highlighting key metrics, insights,



and strategic growth experiments. Key Requirements
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Experience:
2 to 5 years of hands-on experience managing substantial performance marketing budgets (B2C or B2B tech/e-commerce/D2C).
- Technical Expertise:
- Deep expertise in Meta Ads Manager and Google Ads (Search, Display, Performance Max).
- Solid working knowledge of tracking setups (Google Tag Manager, Meta Pixel, Conversions API, GA4) and attribution tools.
- Analytical Mindset: Advanced data analysis skills (proficient in Excel/Google Sheets, data visualization dashboards like Looker Studio).
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Skills:
Strong foundation in copywriting principles, conversion rate optimization (CRO), and a sharp eye for high-converting ad hooks.
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Education:
Bachelor’s degree in Marketing, Business, Statistics, Computer Science, or a related field. Pay: ₹25,000.00
- ₹30,000.00 per month Work

Location:
In person

📌 Digital Marketing (Jaipur)
🏢 Tistabene Enterprices
📍 Jaipur