JOB DESCRIPTION
FAPL Manager
- Aftermarket Brand & Franchise Development Futura Accessories Private Limited (FAPL)
- A Sister Company of TVS Motor Company Aftermarket (A&M;) | Brand Development, Customer Engagement and Franchise Retail Experience Role level 8-12 years Manager Grade Band Function B Aftermarket / Marketing / Retail Company Overview Futura Accessories Private Limited (FAPL) is a sister company of TVS Motor Company and part of the broader TVS Group. Established in December 2018 in Hosur, Tamil Nadu, FAPL specializes in designing, developing and supplying a wide range of genuine accessories for TVS Motor vehicles. Product Portfolio Riding gear: Helmets, jackets, gloves, arm sleeves and balaclavas Lifestyle merchandise: T-shirts, sweatshirts, caps, backpacks and wallets ¢ Vehicle accessories: Seat covers, tank covers, guard sets, mobile chargers and more Role Purpose Drive the development and promotion of A&M; brands by improving visibility, awareness and customer engagement, while establishing a solid aftermarket presence to support sustainable business growth. The role will also lead the establishment and scale-up of franchisee retail outlets across suitable ownership and operating models.

Key Responsibilities
1. Establish and strengthen existing brands across aftermarket channels, including distributors, retailers, multi-brand outlets (MBOs), franchisee outlets and e-commerce platforms. 2. Develop new brands and lead demand-generation initiatives to build brand awareness for aftermarket products across priority regions. 3. Create and execute end-to-end B2B and B2C campaigns to improve customer retention, awareness of parts availability and service loyalty. 4. Establish and scale franchisee retail outlets across COCO, COFO, FOCO,



FOFO and FICO models, with clear operating standards and rollout plans. 5. Design and deploy customer-engagement programs that improve brand recall, consideration and preference in the aftermarket. 6. Conduct aftermarket research to identify pricing trends, market gaps, competitor moves and changes in consumer behaviour. 7. Oversee digital and offline brand assets, including retail signage, brochures, in-store digital displays and localized social media content. 8. Partner with product, sales and distribution teams to improve product sell-through, channel activation and secondary sales growth. 9. Design the end-to-end customer journey within franchise outlets to improve customer satisfaction, upsell opportunities and brand loyalty. 10. Define channel performance metrics, review outlet and campaign effectiveness, and recommend corrective actions for stronger business outcomes. Key Deliverables / Success Measures Aftermarket Brand & Franchise Development Page 1

JOB DESCRIPTION
FAPL ¢ Growth in brand awareness, visibility and consideration across target aftermarket regions. ¢ Number of franchise outlets launched, stabilized and scaled as per the approved business plan. ¢ Improvement in outlet traffic, conversion, average bill value, repeat purchase and customer retention. ¢ Increase in parts availability awareness,



secondary sales and product sell-through across channels. ¢ Campaign reach, engagement, lead generation and return on marketing investment. ¢ Consistency and compliance of outlet branding, customer experience and operating standards. Required Experience & Qualifications ¢ 8-12 years of relevant experience in aftermarket marketing, brand management, channel marketing, retail expansion or franchise development. ¢ Experience in automotive, auto components, mobility, consumer durables, retail, lubricants, tyres, batteries or service-led businesses is preferred. ¢ Demonstrated experience in launching or scaling retail/franchise networks and managing multi-channel brand activation. ¢ Graduate degree in Marketing, Business Administration, Engineering or a related discipline; an MBA/PGDM is preferred. ¢ Working knowledge of franchise operating models, retail unit economics, campaign planning and customer-experience design. Core Competencies Brand strategy & positioning Franchise network development Market and competitor research Commercial acumen & analytics B2B/B2C campaign management Digital and offline activation Retail operations & customer journey Cross-functional collaboration Agency and vendor management Key Stakeholders Product, sales, distribution, service, finance, procurement, legal, digital marketing, regional teams, franchise partners, agencies and vendors. Role Context The position requires a balance of strategic brand-building and hands-on retail execution. The role holder should be comfortable translating consumer and channel insights into campaigns, outlet formats, operating standards and measurable commercial outcomes. Aftermarket Brand & Franchise Development Page 2

📌 Marketing Manager (Hosur)
🏢 TVS Motor
📍 Hosur