14 Nov
|
Optum
|
Bengaluru
Responsibilities
- AEP CJA Technical Implementation
- Implement robust tagging using Adobe Launch, JavaScript, and data layers for AEP, Analytics, and Target
- Architect and maintain AEP components (ingestion pipelines, governance, integrations) and configure CJA workspaces
- Build XDM schemas, unify data across sources, and leverage AI for identity resolution and anomaly detection
- Strategic Leadership Stakeholder Management
- Lead and mentor analytics teams, define an Adobe Analytics/AEP strategy aligned with corporate goals and key metrics
- Collaborate with executives and cross-functional teams to drive data-driven decisions
- Data Analysis Optimization
- Perform data audits and develop custom scripts to ensure data quality, integrating AI-driven QA where applicable. Conduct funnel and campaign analysis, translating complex findings into actionable insights
- Continuously monitor performance, resolve data ingestion/reporting issues, and use AI-driven anomaly detection
- Oversee testing of new features, integrations, and enhancements; leverage AI-based QA to ensure accurate data collection
- Continuous Improvement Innovation
- Evaluate and recommend recent tools, methodologies, and data sources that could drive improvements in analytics quality, efficiency, and innovation
- Lead pilots and proof-of-concept projects to test emerging analytics approaches and technologies
- Comply with all applicable Company policies, procedures, and business directives, changes including those relating to work location, team assignments, work schedules, and flexible work arrangements Required Qualifications
- Bachelor's in Data Science, Analytics, Statistics, Computer Science, Marketing, or related field (Master's preferred)
- 12+ years in digital analytics or related field, with deep Adobe Experience Cloud experience
- 3+ years in leadership/managerial roles, building and guiding analytics teams
- Solid hands-on Adobe Experience Platform (AEP), Adobe Launch, Customer Journey Analytics (CJA), Adobe Analytics, and Adobe Target skills
- Familiarity with Adobe Real-Time CDP, Adobe Journey Optimizer, or similar solutions is highly preferred
- Expert JavaScript for tagging/data layer/custom scripts; proficiency in SQL
- Additional familiarity with platforms like Glassbox, Quantum Metric, Qualtrics, Observe Point
- Robust understanding of data architecture, data modelling (XDM), and data governance
- Ability to integrate or develop basic AI-driven models (e.g., predictive scoring, personalized recommendations)
- Proven excellent verbal and written communication skills; adept at translating complex technical concepts into actionable insights
📌 Manager Data Analytics (Bengaluru)
🏢 Optum
📍 Bengaluru