Data & MarTech Analyst (Consultant)

About the Role
We are looking for a senior, hands-on Data & MarTech Analyst (external consultant) to keep our marketing tracking, attribution and measurement stack accurate and continuously improving across 8 markets. Building on a completed baseline audit, you will run ongoing assessments, fix issues hands-on and maintain a documented playbook. You will be the single point of contact between Marketing, Technology, Data and vendors on all tracking and measurement matters. Campaign decisions stay with the marketing teams. Channel priority: Paid Online first, then CRM (Email, Push, WhatsApp), offline and other sales channels (incl. affiliates), and SEO / organic (incl. AEO and GEO). What You Will Do
- Own the tracking plan, event dictionary (web, Android, iOS), UTM / channel mapping, and conversion, customer and attribution definitions across all channels and markets.
- Configure and fix tracking in GTM (web and server-side), GA4, Google Ads, Meta, TikTok and mobile measurement tools (e.g., Adjust, Firebase), including Conversions API, enhanced conversions and Consent Mode.
- Ensure one correct purchase conversion per order is sent to ad platforms, and resolve Direct and (not set) traffic issues.
- Audit and fix privacy and consent, and plan and validate tracking migrations such as server-side tagging.
- Manage product catalogs and feeds for Google Merchant Center, Meta and TikTok.
- Specify and verify technical SEO, AEO and GEO improvements, and measure AI-search visibility and referral traffic.
- Run recurring health checks and tracking QA around releases, peak periods and new-market launches; set up automated alerts with the BI team.
- Reconcile platform data (GA4, ad platforms, mobile measurement) with order-system data using SQL on the GA4 BigQuery export, and turn findings into clear insights and recommendations.




- Build install-to-purchase and landing-to-purchase funnels, and support holdout and incrementality test set-up.
- Write precise engineering tickets, QA fixes in production, review vendor deliverables, train teams, and keep living documentation and a change log. Deliverables
- Continuous assessments with prioritized recommendations, and hands-on remediation verified in production.
- Documented playbook (tracking plan, mapping dictionary, change log, training material).
- Monthly tracking-quality scorecard, and a prioritized SEO / AEO / GEO technical backlog. Must Have
- 68+ years in MarTech, digital analytics or tracking implementation, ideally in multi-market e-commerce or app-first businesses.
- Advanced GTM (web and server-side), dataLayer design and GA4.
- Advanced SQL (GA4 BigQuery export, order data) and solid data reconciliation skills.
- Hands-on Google Ads and Meta conversion tracking (pixels, Conversions API, enhanced conversions, deduplication).
- Experience with a mobile measurement partner (Adjust, AppsFlyer or Branch) and Firebase, including SKAN / ATT.
- Strong UTM, channel-mapping and conversion-definition experience across multi-channel, multi-market campaigns.
- Technical SEO, AEO and GEO

experience:
crawlability, indexation, structured data, product feeds, AI-search measurement.
- Proven record of running tracking audits and driving remediation to closure.
- Able to write clear requirements for engineers, challenge agencies, and explain measurement plainly to non-specialists, reporting the true number.
- Fluent English (French or Arabic a plus). Nice to Have
- CRM / CDP tracking (e.g., MoEngage), affiliate tracking and offline sales attribution.
- SEO tools (Search Console, crawl and log analysers, CrUX), BI / dashboarding, TikTok tracking, CMP.
- Python or R, and experiment design basics.
- Experience contributing to in-house tracking or data-collectionRole & responsibilities Preferred candidate profile

📌 Data & MarTech Analyst (Consultant) (Noida)
🏢 Wildnet Technologies
📍 Noida