Job Description
Sales Officer (Decorative Paints) Industry: Paints / Chemicals / Building Materials Position: Sales Officer Department: Sales & Marketing

Location:
Ranchi, Jharkhand

Experience:
5+ Years in Decorative Paints or chemical / Building Materials Sales Qualification: Graduate (MBA in Marketing preferred) Job Purpose To drive sales growth and expand the company's decorative paint business in the assigned territory of Ranchi by developing dealer networks, increasing market penetration, building strong relationships with painters, contractors, and influencers, and achieving monthly and annual sales targets.

Key Responsibilities
1. Sales & Business Development
- Achieve monthly, quarterly, and annual sales targets.
- Develop new dealers and distributors in the assigned territory.
- Increase secondary sales and improve market share.
- Identify new business opportunities and expand market coverage. 2. Dealer & Distributor Management
- Build and maintain strong relationships with existing dealers and distributors.
- Regularly visit dealer counters and monitor product availability.
- Ensure proper product display, branding, and visibility at retail outlets.
- Manage dealer schemes, trade offers, and promotional activities. 3. Painter & Influencer Management
- Develop relationships with painters, contractors, architects, and applicators.
- Conduct painter meets, product demonstrations, and promotional activities.




- Generate product recommendations and brand preferences among influencers.
- Build a strong painter loyalty network. 4. Market Development & Competitor Analysis
- Conduct regular market visits to understand customer requirements.
- Monitor competitor pricing, schemes, products, and market activities.
- Identify potential markets and untapped business opportunities.
- Provide regular market feedback to the management. 5. Collection & Reporting
- Ensure timely payment collection from dealers.
- Monitor outstanding payments and credit limits.
- Prepare daily sales reports, market visit reports, and competitor activity reports.
- Maintain proper sales records and update management regularly. Required Skills & Competencies
- Good communication and negotiation skills.
- Knowledge of decorative paint products and the paint market.
- Ability to develop new markets and generate business.
- Target-oriented with robust execution and follow-up skills.
- Appoint new dealers.
- Formulate product-wise monthly sales and collection plans for his area.
- Deliver plans on Value growth and within specified discount and credit norms of Company.
- Billing to adequate number of accounts and Range Selling.
- Ensuring all accounts are working to optimum capacity.
- Implement Town specific demand Generation activities to enhance brand preference among influencers/consumers as also implement National / Regional DG Initiatives.

📌 Sales Officer (Ranchi)
🏢 RECEX
📍 Ranchi