J.
J. Food Industries is a food manufacturing company offering a wide range of products under the Madhur brand, including tomato ketchup, sauces, jams, pickles and other processed foods. We are expanding our sales presence across Gujarat and are looking for motivated, result-oriented Sales Executives to develop our HoReCa and retail business in Ahmedabad and Rajkot.

Key Responsibilities
HoReCa Sales & Business Development (Primary Focus)
- Identify and approach hotels, restaurants, cafs, cloud kitchens, caterers, canteens and institutional foodservice customers.
- Generate new business through regular field visits, cold calling and customer meetings.
- Present product samples, conduct product demonstrations and convert prospects into regular customers.
- Build strong relationships with restaurant owners, chefs, purchasing managers and institutional buyers.
- Develop repeat business and increase monthly order volumes from existing customers.
- Introduce additional Madhur products to existing customers.
- Achieve monthly sales, new customer acquisition and repeat-order targets. Retail Sales & Distribution (Secondary Focus)
- Develop sales through grocery stores, supermarkets, provision stores and other retail outlets.
- Identify new retail opportunities and improve product availability.




- Coordinate with existing distributors and dealers.
- Generate orders and ensure regular replenishment.
- Monitor competitor products, pricing and market developments. Sales Reporting & Coordination
- Plan and execute daily market visits.
- Maintain accurate records of customer visits, samples distributed, enquiries, orders and follow-ups.
- Submit daily sales reports and weekly sales pipeline updates.
- Coordinate with the company for order processing and deliveries.
- Follow up on outstanding payments and support timely collections.
- Maintain robust customer relationships and resolve routine service issues. Candidate Requirements
- 2-6 years of field sales experience in FMCG, food products, HoReCa or institutional sales.
- Experience in sauces, ketchup, condiments, packaged foods, foodservice ingredients or similar categories preferred.
- Candidates with either HoReCa or general FMCG sales experience are welcome.
- Strong communication, negotiation and customer relationship skills.
- Proven ability to independently generate new customers and achieve sales targets.
- Good knowledge of the Ahmedabad or Rajkot market.
- Two-wheeler and valid driving licence preferred.
- Comfortable using smartphones, Excel or digital sales reporting tools.

📌 Sales Executive For HoReCa (Ahmedabad)
🏢 JJ Food Industries
📍 Ahmedabad