Job Title: Salesforce Marketing Cloud & Health Cloud Specialist

Experience:
10+ Years (Minimum 5+ Years in Salesforce Marketing Cloud)

Location:
Chennai, Coimbatore, Bengaluru, Pune (Hybrid) Role Type: Hands-on Technical / Platform Ownership Job Summary: We are seeking an experienced Salesforce Marketing Cloud & Health Cloud Specialist to take full technical ownership of our end-to-end Marketing Cloud development, Health Cloud administration, and cross-platform integrations. In this hands-on role, you will design agile customer journeys, write custom AMPscript and SSJS code, manage complex SQL segmentation, and configure Health Cloud data models (Person Accounts, Leads, Contacts) to support seamless, compliant marketing automation.

Key Responsibilities

- Salesforce Marketing Cloud Development: Design, build, and optimize customer journeys and dynamic email campaigns using Journey Builder, Automation Studio, Email Studio, and Contact Builder.
- Custom Development & Scripting: Write advanced AMPscript, Server-Side JavaScript (SSJS), and complex SQL queries for audience segmentation, dynamic content, and CloudPages.
- Health Cloud Administration & Integration: Manage Salesforce Health Cloud objects, layouts, and data models (Person Accounts, Leads, Contacts); configure Marketing Cloud Connect (MCC) to ensure smooth bidirectional data flow.
- Platform Ownership & Documentation: Co-own solution architecture, maintain strict development standards, create technical documentation,



and ensure campaign deliverability and quality assurance (QA).
- Cross-Functional Collaboration: Partner with Business Analysts and peer developers to translate functional requirements into scalable, secure, and production-ready technical builds. Mandatory Skills &

Qualifications:

- Salesforce Marketing Cloud (5+ Years): Strong hands-on expertise in Journey Builder, Automation Studio, Email Studio, Contact Builder, and CloudPages.
- Core Technical Stack: Advanced proficiency in AMPscript, SSJS, complex SQL programming, Data Extensions, and Synchronized Data Extensions.
- Salesforce Health Cloud: Hands-on administration, configuration, and data modeling (Person Accounts, Leads, Contacts).
- Integration Expertise: Strong working knowledge of Marketing Cloud Connect (MCC) set-up and CRM-to-SFMC data synchronization.
- Deliverability & QA: Proven experience managing email deliverability, campaign QA, and send management.
- Certifications: Active Salesforce Marketing Cloud Certification (Email Specialist, Developer, or Consultant). Good to Have (Optional Skills):
- Healthcare Compliance: Understanding of HIPAA guidelines regarding marketing data and Protected Health Information (PHI).
- Additional Certifications: Salesforce Certified Administrator, Marketing Cloud Consultant, or Marketing Cloud Developer.
- Lead Management: Experience with healthcare lead generation workflows and end-to-end CRM campaign lifecycles.

📌 Salesforce Marketing Cloud (Bengaluru)
🏢 kanini software solutions
📍 Bengaluru