Role & responsibilities SEO Audit & Strategy Development: Should have the ability to independently conduct SEO audits for websites and plan SEO strategy for clients Keyword Research & Analysis: Conduct thorough keyword research to identify high-value, relevant keywords for SEO and PPC campaigns. Analyze keyword performance data to optimize existing campaigns and identify recent opportunities. On-Page and Off-Page Optimization: Implement on-page SEO best practices to improve website traffic and user experience. Execute off-page optimization strategies, including link building, paid approaches, and social media outreach, to enhance the website's authority and trustworthiness. Technical SEO: Identify and resolve technical SEO issues on client websites, including crawl errors, site speed optimization, and mobile-friendliness. Local SEO: Should have expertise in GMB optimization and local submissions for driving inbound leads for our clients AEO/GEO: Must have ability to conduct GEO, AEO and all latest activities in terms of enhancing visibility for our clients on AI platforms and AI search. Analytics & Reporting: Utilize tools like Google Analytics, GSC, Looker Studio, and other relevant analytics platforms to track website traffic, user behaviour, and campaign performance. Prepare detailed reports on SEO,



providing insights and recommendations to clients and internal teams. Present Reports & Client Coordination: Must have ability to interpret and present reports to clients in meeting and have analytical thinking ability to develop strategies and reasoning based on the reports. Must handle clients independently. PPC Campaign Management: (Added Advantage) Create, optimize, and manage PPC campaigns across various platforms such as Google Ads, Meta Ads and social media channels. Monitor campaign performance, analyze data, and adjust bidding strategies and ad copies to maximize ROI. Stay Updated: Keep abreast of industry trends, algorithm updates, and emerging technologies in SEO, AEO, GEO, and Performance Marketing. Share knowledge and insights with the team and contribute to the overall growth of the agency.

Qualifications:

- Bachelors degree in Marketing, Business, or related field.
- 3-6 years of hands-on experience in SEO
- Proficiency in SEO, such as Google Analytics, Google Search Console, Google Ads, SEMrush, Moz, etc.
- Strong analytical skills and ability to interpret data to make informed decisions.
- Excellent communication and presentation skills.
- Google Ads and Google Analytics certifications are a plus.

📌 Seo Specialist (Hyderabad)
🏢 Gravitas Consulting
📍 Hyderabad