Job Type: Full-time

Own Paid Media Growth for a Fast-Scaling International DTC Brand?? Netherlands-Based | EU Working Hours? Full-Time | ASAP Start | Dedicated Brand Role? Paid Media Strategy | Budget Management | Performance MarketingJoin a fast-growing men's health and wellness eCommerce brand selling premium supplements across the Netherlands, Belgium, the UK, and the US.We're looking for a hands-on Head of Paid Media to take ownership of paid advertising channels, manage substantial advertising budgets, and scale customer acquisition profitably.This is a dedicated, in-house role where you'll work closely with an established media-buying agency, Creative, CRO, and Retention teams to improve advertising performance and drive sustainable growth.Why You'll Want This RoleOwn paid media strategy, channel performance, and budget allocation for an international DTC brandManage substantial advertising spend with direct responsibility for scaling and efficiencyWork alongside an established media-buying agency and experienced supplement-brand specialistsCollaborate with Creative, CRO, and Retention teams to improve acquisition performanceLead new-channel testing, budget optimization, and performance forecastingHave a direct impact on customer acquisition, advertising efficiency, and business growthJoin a fast-moving, data-driven team with opportunities to develop your expertiseWhat You'll DoOwn the paid media strategy and performance across all advertising channelsManage advertising budgets, channel allocation, pacing, and scaling decisionsWork with the media-buying agency to oversee campaign execution, launches, and optimizationAnalyze advertising performance and reallocate budgets based on reliable performance dataIdentify and test current acquisition channels and growth opportunitiesCollaborate with the Creative team to evaluate ad performance and provide actionable feedbackChallenge underperforming creatives and recommend improvements to hooks, messaging, angles,



and conceptsWork with CRO and Retention teams to improve the customer journey and acquisition efficiencyBuild and monitor paid media forecasts, efficiency targets, and growth projectionsInvestigate performance changes, explain forecast variances, and recommend corrective actionsReview campaign launches, creative performance, and testing results with the team weeklyUse analytics, experimentation, and AI tools to support better advertising decisionsWhat We're Looking ForProven hands-on experience in paid media, performance marketing, or growth marketing within an agency or DTC/eCommerce brandDemonstrated experience managing substantial advertising budgets and scaling campaigns efficientlyStrong understanding of paid media strategy, budget allocation, campaign optimization, and performance analysisExperience making independent decisions on budget pacing, scaling, and channel performanceAbility to evaluate advertising results beyond spend and attributed revenueStrong understanding of creative performance, testing, and customer acquisition efficiencyExperience collaborating with media buyers, creative teams, and cross-functional stakeholdersComfortable using performance data to explain results, identify issues, and improve forecastsCommercially minded, analytical, proactive, and comfortable taking ownership of resultsInterested in continuously developing paid media skills and using AI tools with sound commercial judgmentBased in the Netherlands and available during EU working hoursAble to commit full-time to a dedicated in-house role, rather than managing other client accountsBonus If You HaveAgency-side experience managing significant advertising budgets across multiple accountsExperience scaling DTC, eCommerce, supplements, or health and wellness brandsExperience working with external media-buying agenciesExperience testing and expanding into new paid acquisition channelsStrong understanding of growth forecasting, creative testing, and cross-channel performanceIf you're an experienced Head of Paid Media, Paid Media Lead, or Senior Performance Marketing Manager who knows how to scale advertising spend efficiently, make commercially sound decisions, and turn performance insights into growth, we'd love to hear from you.

📌 Zapply - Head of Paid Media 11/13/2026 (India)
🏢 Nameless
📍 India