Job Type: Full-time

Remote: Hybrid

Own Conversion Growth for a Fast-Scaling DTC Brand?? Netherlands-Based | Hybrid – 1 Day/Week in Office ? Full-Time | ASAP Start | Long-Term Prospect ? Shopify | Conversion Rate Optimization | ExperimentationJoin a fast-growing men's health and wellness eCommerce brand selling premium supplements across the Netherlands, Belgium, the UK, and the US.We're looking for a hands-on Head of Conversion Rate Optimization (CRO) to take ownership of the website conversion strategy, build a structured experimentation program, and improve profitability across multiple markets.This is a high-ownership role where you'll work directly with the team to turn customer insights, performance data, and testing into measurable business results.Why You'll Want This RoleOwn the CRO strategy, roadmap, and experimentation program across multiple marketsWork with a fast-scaling DTC supplement brand operating internationallyLead CRO initiatives with support from developers and UI/UX designersCollaborate closely with Paid Media, Creative, and Retention teamsMake a direct impact on revenue per visitor, conversion rate, AOV, and profitabilityEnjoy remote flexibility with 1 required office day per week in the NetherlandsJoin a fast-moving, data-driven team focused on long-term growthWhat You'll DoOwn and execute the CRO roadmap across landing pages, product pages, and the purchase journeyBuild and manage a structured A/B testing and experimentation programAnalyze customer behavior, website performance, and conversion opportunitiesImprove pre-landers, advertorials, conversion copy,



and checkout experiencesPrioritize experiments based on potential commercial impact and customer insightsCoordinate CRO developers and UI/UX designers to implement and launch improvementsWork with Paid Media and Creative teams to improve the journey from ad click to purchaseMeasure test results, validate winning experiments, and roll out successful changesTrack revenue per visitor, conversion rate, AOV, contribution margin, and customer experienceMaintain a prioritized CRO backlog, review progress weekly, and document experiment resultsWhat We're Looking ForProven experience leading CRO initiatives for eCommerce or DTC brandsStrong hands-on experience with A/B testing, experimentation, and conversion optimizationDemonstrated ability to improve revenue, conversion performance, and profitabilityStrong understanding of Shopify, landing pages, and eCommerce purchase journeysExperience using customer research, analytics, and performance data to guide decisionsAbility to design reliable experiments and distinguish meaningful improvements from statistical noiseStrong commercial understanding of AOV, revenue per visitor, and contribution marginExperience coordinating developers, designers, and cross-functional teamsHighly organized, proactive, and comfortable owning projects from strategy through executionBased in the Netherlands and available to work from the office 1 day per weekBonus If You HaveExperience with supplements, health and wellness, or subscription-based eCommerceExperience optimizing pre-landers, advertorials, and direct-response funnelsStrong conversion copywriting and customer research skillsxperience managing CRO across multiple international marketsReady to Lead Conversion Growth?If you're an experienced CRO Lead, Head of CRO, or Conversion Optimization Manager who knows how to turn experimentation into profitable eCommerce growth, we'd love to hear from you.

📌 Head of CRO – eCommerce & DTC (India)
🏢 Important Business
📍 India