MAKE AN IMPACT We are seeking a talented and driven Wholesale Area Sales Manager to lead wholesale business operations and drive sales growth across Delhi NCR and Uttar Pradesh. The ideal candidate will have experience in the apparel, jewellery, footwear or fashion accessories industry, with a strong understanding of wholesale distribution, channel partner management and multi-brand retail operations. This role will be responsible for achieving assigned sales budgets, expanding the wholesale partner network, strengthening existing business relationships and enhancing brand presence across the assigned territory. Make an Impact As the Wholesale Area Sales Manager, you will drive territory-level business growth by managing wholesale accounts, identifying new market opportunities, improving store productivity and ensuring strong retail execution. You will work closely with channel partners and internal teams to deliver sales targets, operational efficiency and consistent brand representation. What you will do in this role: 1. Sales & Territory Management
- Drive achievement of assigned wholesale sales budgets across Delhi NCR and Uttar Pradesh.
- Ensure effective order collection, order placement and timely execution of sales plans.
- Develop territory-level sales strategies to improve business performance and market penetration.
- Identify opportunities to increase market share and strengthen brand presence across assigned markets.
- Monitor competitor activities, market trends and business opportunities. 2. Market Visits & Store Performance
- Conduct regular market and store visits to gather market intelligence and assess business performance.
- Evaluate store hygiene, product availability, stock levels, competitor presence and overall retail execution.
- Monitor market share, store productivity and partner performance.




- Identify opportunities for improving store performance and retail standards. 3. Wholesale Partner Management & Business Development
- Identify, evaluate and onboard current wholesale partners to expand the business network.
- Build and maintain strong relationships with existing dealers, distributors and retail partners.
- Explore new market opportunities and strengthen business presence across key territories.
- Drive store upgradation initiatives by introducing additional brands, product categories and fixtures within existing retail doors. 4. Business Operations & Reporting
- Collate and maintain monthly sales, stock and store ranking reports.
- Track partner-wise business performance and identify areas requiring improvement.
- Ensure timely and accurate reporting, business updates and operational coordination.
- Monitor order execution and coordinate with internal teams to ensure smooth business operations. 5. Financial Management & Collections
- Drive timely payment collections from wholesale partners and ensure adherence to agreed credit terms.
- Ensure timely sharing of Statements of Account (SOA) and regular payment updates.
- Coordinate account reconciliation with partners and internal finance teams.
- Monitor outstanding payments and proactively resolve account discrepancies. 6. Customer Service & Partner Support
- Monitor pending service cases and ensure timely resolution.




- Address partner grievances and coordinate with relevant internal teams for effective closure.
- Ensure strong partner engagement and maintain service standards across the territory. 7. Training & Visual Merchandising
- Conduct regular product, sales and process training for retail store staff.
- Drive in-store visual merchandising training and ensure adherence to brand guidelines.
- Monitor VM standards, store presentation, fixture upkeep and product displays.
- Ensure consistent brand representation and retail execution across assigned doors. Who You Are
- A graduate in Business Administration, Marketing, Retail Management or a related discipline.
- 3
- 7 years of experience in wholesale sales, area sales management, channel sales or distribution management.
- Candidates from the Apparel, Jewellery, Footwear and Fashion Accessories industries are preferred.
- Experience managing dealer networks, distributors, wholesale accounts and multi-brand retail outlets.
- Strong understanding of territory management, sales planning, order management and business development.
- Experience in payment collections, account reconciliation and partner management.
- Exposure to visual merchandising, store operations and retail expansion.
- Strong negotiation, communication, analytical and stakeholder management skills.
- Willingness to travel extensively across Delhi NCR and Uttar Pradesh for market visits and partner engagement.

What We Offer
- Competitive compensation and benefits.
- Work-life balance, including time-off programs.
- Hybrid work environment, where applicable.
- Learning and development opportunities.
- Employee product discounts.
- An inclusive, collaborative and values-driven workplace.

📌 ASM - wholesale - Delhi (New Delhi)
🏢 Fossil Group
📍 New Delhi