Senior SEO Specialist – U.
S. Legal SEO, GEO, AEO, and Local Search Company: Anand Desai Law Firm

Location:
Punjab, India (Remote)

Job Type
Full-Time IG: lawdesai www.
CallDesai.com About Anand Desai Law Firm Anand Desai Law Firm is a rapidly growing California-based personal injury law firm serving clients throughout the state. Founded by a former Los Angeles County Public Defender with nearly two decades of legal experience, our firm has built an outstanding reputation for honesty, transparency, exceptional client service, and dedicated legal representation. As our firm continues to expand, we are building an in-house digital marketing team to strengthen our online presence and reach more people who need experienced legal representation. We are seeking a highly skilled and results-driven Senior SEO Specialist based in Punjab, India, to lead our organic search strategy, improve our website rankings, strengthen local search visibility, and generate qualified leads throughout California. This is a hands-on position for someone who understands how to achieve measurable organic growth in competitive U.
S. markets. We are not looking for someone who simply builds backlinks, publishes generic blog posts, or runs automated SEO reports. We want an experienced professional who can develop, execute, and continuously improve a comprehensive SEO strategy.

Key Responsibilities
1. Search Engine Optimization (SEO)
- Develop and implement comprehensive SEO strategies targeting California personal injury legal services.
- Improve organic search visibility for high-value keywords related to car accidents, motorcycle accidents, truck accidents, pedestrian injuries, slip-and-fall accidents, rideshare accidents, and other personal injury matters.
- Conduct detailed keyword research, competitor analysis, and search intent assessments.
- Optimize website pages, title tags, meta descriptions, headings, URLs, internal linking, and content structure.
- Identify opportunities to improve rankings for high-intent, geographically relevant keywords.
- Monitor keyword rankings, organic traffic, and conversions, using results to refine the strategy. 2. Local SEO & Google Business Profile Management
- Develop and implement local SEO strategies targeting Los Angeles, Glendale, and other relevant California service areas.
- Optimize and maintain the firm's eligible Google Business Profile listings.
- Improve visibility in Google Maps and local organic search results.
- Maintain accurate business information across relevant online directories and local citations.
- Monitor local rankings, customer reviews, and Google Business Profile performance.
- Identify opportunities to improve local search visibility without using misleading listings, fictitious locations, or other practices prohibited by Google. 3. Technical SEO
- Conduct comprehensive technical SEO audits and develop actionable improvement plans.
- Diagnose and resolve crawling, indexing, canonicalization, sitemap, robots.txt, redirect, and duplicate-content issues.
- Optimize website performance, mobile usability, site architecture, and Core Web Vitals.
- Implement and validate appropriate structured data, including relevant business, organization, and breadcrumb markup.
- Use Google Search Console to identify and resolve technical SEO problems.
- Collaborate with website developers to implement technical changes.
- Monitor website health and proactively address issues affecting organic search performance. 4. Content Strategy & On-Page Optimization
- Develop a content strategy focused on California personal injury law and consumer search intent.
- Identify opportunities to create valuable practice-area pages, location-specific pages,



FAQs, and educational legal articles.
- Prepare detailed content briefs for writers and attorneys.
- Optimize existing website content for search visibility, clarity, credibility, and user experience.
- Ensure content is original, useful, factually accurate, and consistent with the firm's professional reputation.
- Coordinate with U.
S.-based attorneys to verify legal accuracy and obtain approval before publishing substantive legal content.
- Avoid mass-produced, duplicate, or low-value location pages created solely to manipulate search rankings.
- Identify opportunities to strengthen attorney biographies, credentials, and other trust-building information. 5. Competitor Research & Off-Page SEO
- Analyze competing California personal injury law firm websites and organic search strategies.
- Identify relevant, reputable opportunities to earn authoritative backlinks.
- Develop ethical link-building and digital PR strategies.
- Monitor backlink quality and identify potentially problematic link-building practices.
- Evaluate competitors' content, site structure, and search visibility to identify growth opportunities.
- Avoid private blog networks, bulk link purchases, automated link schemes, and other manipulative SEO practices. 6. Generative Engine Optimization (GEO) & AEO: Proven experience optimizing digital content to be cited, referenced, and recommended by LLM-driven search and chat platforms (ChatGPT, Claude, Copilot, Grok, and Google AI Overviews). 7. Analytics, Reporting & Lead Generation
- Configure, monitor, and analyze organic search performance using Google Search Console, Google Analytics 4, and other SEO tools.
- Track organic traffic, keyword visibility, qualified inquiries, website conversions, and organic lead generation.
- Collaborate with the firm's intake and marketing teams to identify leads that result in signed clients.
- Prepare weekly performance summaries and monthly SEO reports.
- Develop measurable SEO goals and report progress against established benchmarks.
- Recommend changes based on performance data rather than assumptions.
- Clearly explain SEO findings and recommendations to nontechnical leadership. Required Qualifications
- Minimum 3 years of hands-on professional SEO experience.
- Demonstrated success improving organic search visibility for U.
S.-based businesses.
- Strong expertise in technical SEO, on-page SEO, GEO, AEO, local SEO, and content strategy.
- Proven experience with Google Search Console and Google Analytics 4.
- Proficiency with SEO tools such as Ahrefs, Semrush, Screaming Frog, or similar platforms.
- Experience optimizing Google Business Profiles and local search performance.
- Strong knowledge of Google Search ranking principles and current SEO best practices.
- Experience conducting technical website audits and implementing SEO recommendations.
- Familiarity with HTML, CSS, and website content management systems.
- Excellent written and spoken English.
- Strong analytical, problem-solving, and organizational skills.
- Ability to work independently, prioritize projects, and take ownership of results.
- Ability to collaborate remotely with U.
S.-based colleagues.
- Willingness to maintain scheduled working-hour overlap with our Los Angeles team. Preferred Qualifications




- Previous SEO experience with U.
S. law firms, particularly personal injury practices.
- Experience competing for highly competitive U.
S. legal search terms.
- Demonstrated success improving Google Maps and local search visibility.
- Experience with WordPress and popular SEO plugins.
- Experience developing location-based SEO strategies for multi-city service areas.
- Knowledge of conversion rate optimization and organic lead attribution.
- Experience with Looker Studio dashboards.
- Understanding of Google's guidance concerning helpful, reliable content and expertise.
- Experience coordinating SEO strategies with paid advertising and social media teams.
- Experience using AI-assisted SEO tools responsibly, without relying on mass-produced or unverified content.

What We Offer
- Competitive compensation based on skills and experience.
- Long-term, full-time employment with a growing American law firm.
- Opportunity to take ownership of our firm's organic search strategy.
- Direct collaboration with our U.
S.-based leadership and marketing teams.
- Exposure to one of the most competitive SEO industries in the United States.
- Opportunities for career development and advancement.
- A professional environment that values initiative, creativity, measurable results, and accountability.

How to Apply
To be considered, applicants must submit:
- An updated resume.
- A brief summary of their SEO experience with U.
S.-based businesses.
- Examples of at least two websites they have helped improve through SEO.
- Specific examples of measurable improvements in organic traffic, keyword visibility, or qualified leads.
- A description of their experience with technical SEO and Google Business Profile optimization. Applicants should be prepared to discuss their SEO strategies, analytical methods, and previous results during the interview process. Applications demonstrating proven U.
S. legal SEO experience will receive special consideration. We are looking for a skilled who understands that successful SEO is not just about rankings. It is about attracting the right visitors, establishing trust, and generating measurable business growth. Join Anand Desai Law Firm and help strengthen our digital presence throughout California. Pay: ₹30,000.00
- ₹75,000.00 per month Application Question(s):
- Have you personally managed SEO campaigns for businesses targeting customers in the United States?
- Are you available to work Los Angeles Hours? (9:30AM PST -6:30PM PST)
- Have you previously handled SEO for U.
S. law firms, personal injury attorneys, or other highly competitive professional services?
- Please provide links to at least two websites for which you were directly responsible for SEO improvements. Describe your role and the measurable results achieved.
- Which of the following SEO tools have you used professionally? Answer type: Multiple selection Google Search Console Google Analytics 4 Ahrefs Semrush Screaming Frog Google Tag Manager Looker Studio BrightLocal Local Falcon WordPress Other
- Have you personally conducted comprehensive technical SEO audits involving crawling, indexing, canonical tags, redirects, XML sitemaps, and Core Web Vitals?
- Have you managed and optimized Google Business Profiles for U.
S.-based businesses?
- Describe your experience improving a business's Google Maps or local search visibility. What specific changes did you make, and what results did you achieve?
- What is your approach to building backlinks for a U.
S. law firm? What link-building practices do you avoid?

Experience:
- SEO Specialist: 3 years (Required)

Location:
- Chandigarh (Required) Work

Location:
Remote

📌 Senior SEO Specialist – U.S. Legal SEO, GEO, AEO, (Chandigarh)
🏢 Anand Desai Law Firm
📍 Chandigarh