Manager – Sales (South Region) 1. Position Details Position Manager – Sales (South Region) Department Sales Location South India Reporting To Vice President – Sales Experience 8–10 years Qualification Diploma / Bachelor's Degree in Engineering Industry Preference Paint Shop Equipment, Industrial Equipment, Surface Finishing and Capital Equipment 2. Job Purpose To drive revenue growth, market development, and business expansion for the company's spraying equipment, spares, and surface finishing solutions across South India. The role will be responsible for developing and managing the regional distribution network, acquiring new customers, strengthening relationships with key accounts, identifying new business opportunities, and achieving sales and profitability objectives. The position requires a strong combination of technical sales expertise, channel management capabilities, and strategic business development skills. 3.

Key Responsibilities
A. Regional Sales Management
- Develop and implement regional sales strategies aligned with the company's overall business objectives.
- Achieve assigned annual, quarterly, and monthly sales targets for equipment, spares, and related solutions.
- Develop regional sales plans, forecasts, budgets, and market expansion strategies.
- Identify new markets, customer segments, and opportunities to increase market penetration.
- Monitor regional sales performance and implement corrective actions to achieve business objectives.
- Drive sustainable revenue growth, market share, and profitability across the assigned territory. B. Distribution and Channel Management
- Identify, appoint, develop, and manage dealers, distributors, and channel partners across South India.
- Build strong, long-term business relationships with channel partners to drive sales growth and market coverage.
- Establish distributor-wise business plans, sales targets, and performance review mechanisms.
- Monitor distributor sales performance, inventory levels, sales pipelines, and outstanding payments.
- Expand the distribution network in underserved and untapped markets.
- Conduct regular distributor visits, business reviews, product training sessions, and sales development activities.
- Provide channel partners with technical guidance, product knowledge, marketing support, and assistance in developing new business.
- Ensure effective product availability, channel engagement, and market coverage across the region. C. Equipment and Technical Sales
- Promote and sell spraying equipment, systems, spares, and related solutions to industrial and automotive customers.
- Develop business opportunities with automobile manufacturers, automotive component manufacturers, industrial OEMs, and other relevant industries.
- Understand customer applications and technical requirements and recommend appropriate solutions in coordination with internal technical teams.
- Manage the complete sales cycle, including lead generation, customer visits, technical discussions, demonstrations, quotations, negotiations, and order closures.
- Develop opportunities for aftermarket sales, spare parts, and repeat business.
- Coordinate with application, service, and technical teams to ensure effective customer support and successful execution of sales commitments. D. Business Development and Market Expansion
- Identify prospective customers, upcoming industrial projects,



capacity expansions, and investment opportunities within the assigned territory.
- Develop relationships with OEMs, consultants, project stakeholders, industrial customers, and decision-makers.
- Generate qualified leads through customer visits, exhibitions, industry associations, networking, and channel partners.
- Conduct market mapping, competitor analysis, and customer intelligence to identify opportunities for growth.
- Track industry developments, customer investment plans, and emerging application requirements.
- Explore opportunities to introduce new products, technologies, and solutions in the region.
- Develop strategic accounts and new business segments to strengthen the company's regional presence. E. Customer and Key Account Management
- Build and maintain strong relationships with existing customers and strategic accounts.
- Understand customer requirements and provide suitable commercial and technical solutions.
- Develop account plans to improve customer engagement, retention, and revenue growth.
- Address customer queries, complaints, and commercial concerns in coordination with relevant internal departments.
- Ensure timely follow-up on commitments and maintain high standards of customer satisfaction.
- Drive repeat business, spares sales, and long-term customer relationships. F. Sales Operations, Reporting and Coordination
- Maintain accurate sales forecasts, opportunity pipelines, and customer records.
- Prepare regular reports covering sales performance, order bookings, business prospects, competitor activities, and market developments.
- Monitor the progress of enquiries, quotations, negotiations, and order conversions.
- Coordinate with finance, service, application engineering, logistics, and other internal teams to ensure smooth business operations.
- Monitor receivables and ensure timely collection of outstanding payments in coordination with Finance and channel partners.
- Provide periodic business updates, market feedback, and strategic recommendations to the Vice President – Sales. 4. Candidate Profile The ideal candidate should possess the following qualifications, experience, and capabilities:
- Diploma or Bachelor's Degree in Engineering, preferably Mechanical, Electrical, Mechatronics, or Production Engineering.
- 8–10 years of relevant experience in technical sales, regional sales, or business development.
- Prior experience in paint shop equipment, industrial spraying equipment, surface finishing, industrial automation, or related capital equipment is strongly preferred.
- Proven experience in developing and managing dealers, distributors, and channel partners.
- Demonstrated ability to achieve sales targets and grow business within an assigned territory.
- Good understanding of industrial sales processes, technical product applications, and customer buying cycles.
- Strong business development, negotiation, commercial, and relationship management skills.




- Ability to identify new business opportunities and convert prospects into profitable orders.
- Experience in sales forecasting, pipeline management, market analysis, and receivables follow-up.
- Excellent communication, presentation, and interpersonal skills.
- Ability to work independently, take ownership of regional business objectives, and coordinate effectively with cross-functional teams.
- Willingness to travel extensively across South India. 5. Key Competencies
- Regional Sales Strategy and Execution
- Dealer and Distributor Development
- Channel Sales and Network Management
- Technical and Capital Equipment Sales
- Business Development and Market Expansion
- Key Account Management
- Consultative Selling and Solution Development
- Commercial Negotiation and Order Closure
- Sales Forecasting and Pipeline Management
- Market Intelligence and Competitor Analysis
- Customer Relationship Management
- Receivables and Commercial Discipline
- Cross-Functional Coordination 6. Key Performance Indicators (KPIs) Performance will be evaluated against agreed business targets and measurable outcomes, including: 1. Sales Achievement: Achievement of assigned regional sales targets for equipment, spares, and solutions. 2. Revenue Growth: Growth in regional revenue and contribution to overall business profitability. 3. Channel Development: Appointment and activation of new dealers and distributors in priority markets. 4. Distributor Performance: Achievement of distributor-wise sales targets and improvement in channel productivity. 5. New Customer Acquisition: Addition of new customers and development of strategic accounts. 6. Sales Pipeline: Development and maintenance of a healthy pipeline of qualified business opportunities. 7. Order Conversion: Conversion of enquiries and quotations into confirmed orders. 8. Market Expansion: Improvement in geographical coverage and market penetration across South India. 9. Aftermarket Business: Growth in spares sales, repeat orders, and customer retention. 10. Receivables Management: Achievement of agreed collection targets and control of overdue payments. 11. Forecast Accuracy: Accuracy and timeliness of sales forecasts and business reporting. 12. Customer Satisfaction: Quality of customer engagement, responsiveness, and resolution of customer issues. Specific numerical targets and weightages will be defined by management as part of the annual performance plan. 7. Geographical Responsibility The position will be responsible for business development and sales management across South India, covering:
- Tamil Nadu
- Karnataka
- Telangana
- Andhra Pradesh
- Kerala
- Other assigned markets, as required by business needs The candidate must be willing to undertake extensive travel across the assigned territory for customer development, distributor management, business reviews, and market expansion. 8. Desired Candidate Attributes The successful candidate will be a commercially driven, customer-focused, and technically competent sales skilled with a robust understanding of industrial markets. The candidate should demonstrate the ability to build productive distribution networks, develop new business opportunities, manage key customer relationships, and deliver sustainable regional growth. A proactive approach, ownership of results, sound commercial judgment, and the ability to work independently will be essential for success in this role.

📌 Manager Sales (Bengaluru)
🏢 Sames
📍 Bengaluru