Role & responsibilities
- A. Marketing Planning & Execution 1. Develop and implement monthly marketing plans for all four branches. 2. Coordinate with the Branch Managers to identify branch-specific marketing requirements. 3. Conduct market surveys to understand local healthcare demand, competitors and potential business opportunities. 4. Promote hospital services. 5. Plan promotional activities to improve patient awareness and hospital visibility. 6. Ensure marketing activities are executed uniformly across all four branches. 7. Identify new geographical areas for patient outreach and business development. 8. Prepare monthly marketing activity calendars and submit them for management approval. B. Branch-Wise Marketing & Business Development 1. Take responsibility for marketing activities across all four branches. 2. Visit each branch regularly as per the approved weekly schedule. 3. Coordinate with Branch Managers regarding patient footfall, OPD performance and marketing requirements. 4. Identify low-performing branches and implement suitable marketing initiatives. 5. Develop branch-wise referral networks and outreach strategies. 6. Monitor marketing-generated patient enquiries, appointments and conversions. 7. Support branch-wise OPD and surgical patient growth targets. 8. Maintain effective coordination between the marketing team, reception, OPD and hospital management. 9. Submit individual branch performance reports. 10. Ensure equitable marketing support while prioritizing branches based on business requirements. C. Eye Screening Camps & Community Outreach 1.



Plan and organize eye screening camps across all four branch catchment areas. 2. Coordinate eye screening camps with schools, colleges, housing societies, corporate offices, factories, NGOs and community organizations. 3. Obtain necessary permissions and approvals before conducting camps. 4. Coordinate with ophthalmologists, optometrists, nursing staff and other support teams. 5. Ensure required equipment, promotional materials and logistical arrangements are available. 6. Maintain records of camp attendance, screening outcomes and recommended follow-ups. 7. Coordinate with the appointment team to facilitate further consultations for patients requiring treatment. 8. Monitor camp-to-OPD and camp-to-surgery conversions. 9. Prepare camp activity reports and submit them to management. 10. Ensure patient consent, privacy and secure handling of screening records. D. Corporate Tie-Ups & Institutional Marketing 1. Identify corporate organizations, educational institutions, industries and residential associations for eye care partnerships. 2. Approach HR departments and administrative teams for employee eye screening programs. 3. Coordinate corporate eye check-up packages and approved promotional initiatives. 4. Develop relationships with insurance companies, TPAs and institutional partners as authorized by management. 5. Facilitate discussions regarding corporate agreements and service packages. 6. Maintain corporate client databases and follow-up schedules. 7. Monitor patient enquiries and business generated through institutional tie-ups. 8. Identify opportunities for repeat camps and annual eye screening programs.

📌 Marketing Executive (Pune)
🏢 National Institute Of Ophthalmology
📍 Pune