Job Description
- Business Development Lead (Brand Partnerships & Sponsorships)
Location:
Remote (Candidates based in Mumbai or Delhi)
Experience:
2
- 5 Years Employment Type: Full-time About Glazer Labs Glazer Labs is an Indian gaming company building the future of skill-based competitive video games through its esports platform THRYL while also creating engaging casual games for mass audiences. The company partners with brands, publishers, media houses and institutions to deliver tournaments, gaming communities, content, creative marketing solutions and scalable digital entertainment experiences.
About the Role
We are looking for a Business Development Lead to drive brand partnerships, sponsorships, influencer marketing collaborations, creative service sales, and performance marketing campaigns. The ideal candidate has a strong network with brands and agencies across India, can independently acquire and deliver performance campaigns, and is capable of generating and closing new business opportunities.
Key Responsibilities
Revenue & Business Development
- Drive overall monetization strategy and revenue growth for THRYL.
- Build and manage relationships with brands, agencies, affiliate networks, performance marketing platforms, and direct advertisers.
- Source and onboard CPI, CPL, CPA, CPS, survey, lead-generation, and app-install campaigns.
- Develop long-term strategic partnerships with advertisers and media agencies.
- Negotiate commercial agreements, pricing structures, payout models, and campaign terms. Demand-Side Management
- Create a robust pipeline of performance campaigns across multiple categories.
- Work closely with advertisers to understand KPIs, targeting requirements, and campaign objectives.
- Ensure timely campaign onboarding, optimization, reporting, and delivery.
- Increase direct advertiser revenue while reducing dependency on intermediaries.
Supply-Side & Publisher Growth
- Build and manage publisher, affiliate, influencer, gaming, and community partnerships.
- Expand user inventory and traffic sources for campaign delivery.
- Develop monetization opportunities across owned and partner ecosystems.
- Monitor supply quality, traffic compliance, and campaign performance. Offer Wall Operations
- Lead the end-to-end Offer Wall ecosystem strategy.
- Optimize offer mix, payouts, user engagement, and advertiser ROI.
- Manage integrations with offer wall providers, affiliate networks, survey providers, and reward platforms.
- Identify new monetization opportunities and emerging trends. Campaign Execution & Optimization
- Oversee campaign execution from onboarding to closure.
- Analyze performance metrics and optimize campaigns for scale and profitability.
- Track conversion rates, retention metrics, fraud indicators, and advertiser satisfaction.
- Ensure achievement of revenue and margin targets. Strategic Growth
- Build annual and quarterly monetization roadmaps.
- Identify new revenue streams, partnerships, and monetization models.
- Develop GTM strategies for new products and features.
- Provide market intelligence and competitive analysis. Team Leadership
- Build and lead the monetization, partnerships, and operations teams.
- Establish SOPs, reporting systems, and revenue forecasting processes.
- Collaborate with Product, Technology, Marketing, and Finance teams to drive growth. Requirements
- 2
- 5 years of experience in Business Development, Sales, Brand Partnerships, or Sponsorship Sales.
- Strong network with brands and agencies across India (not limited to one city/state).
- Excellent communication, presentation, and negotiation skills.
- Ability to work independently in a remote setup. Contact Website: https://glazerlabs.com Email:
[email protected] Pay: ₹50,000.00
- ₹120,000.00 per month Work
Location:
Remote
📌 Business Development Lead (Delhi)
🏢 Glazer Labs
📍 Delhi