Job Description
– Email Marketing & Automation Expert

Experience:
4 Years Industry: E-commerce Department: Marketing / CRM & Retention Role: Email Marketing & Automation Expert Role Objective We are looking for an experienced Email Marketing & Automation Expert with ~4 years of relevant experience, preferably from the e-commerce industry , who can independently manage and optimize our CRM and customer communication channels. The candidate should have strong hands-on expertise in Klaviyo and PushOwl , along with practical experience in Email Marketing, Push Notifications, SMS, RCS and Cold Email Marketing . The person will be responsible for building automated customer journeys, executing campaigns, improving customer engagement and retention, and driving incremental revenue through CRM channels.

Key Responsibilities
Email Marketing & Klaviyo
- Manage end-to-end email marketing activities using Klaviyo .
- Build, manage, and optimize automated flows with Agile content
- Create customer segments based on purchase behavior, engagement, product interest, customer lifecycle, dynamic content etc.
- Plan and execute regular promotional and lifecycle email campaigns.
- Conduct A/B testing of subject lines, content, offers, CTAs, timing, and frequency.
- Monitor email deliverability and campaign performance.
- Analyze metrics such as open rate, CTR, conversion rate, revenue per recipient, unsubscribe rate, and overall revenue generated through email. Push Notifications – PushOwl
- Manage PushOwl end-to-end.
- Create and optimize push notification campaigns and automated journeys.
- Set up segmentation and behavioral triggers.
- Manage abandoned cart, browse abandonment, promotional, product launch,



back-in-stock, and re-engagement push campaigns.
- Analyze push performance and continuously optimize timing, messaging, targeting, and frequency. SMS & RCS Marketing
- Plan and execute SMS campaigns for promotions, abandoned carts, product launches, offers, and customer retention.
- Develop and execute RCS campaigns using rich media, product cards, CTAs, and promotional messaging.
- Identify opportunities to integrate Email, Push, SMS, and RCS into a unified customer journey.
- Optimize communication frequency to maximize conversions without negatively impacting customer experience. Cold Email Marketing
- Plan and execute cold email campaigns for customer/prospect acquisition.
- Manage prospect lists, segmentation, personalization, email sequences, and follow-ups.
- Test different messaging, subject lines, offers, and sequences.
- Track deliverability, bounce rate, response rate, and conversions. Analytics & Optimization
- Track performance and revenue contribution across all CRM channels.
- Prepare regular performance reports and identify areas of improvement.
- Use customer and campaign data to improve segmentation, targeting, conversion, retention, and repeat purchases.
- Continuously experiment with new automation flows, campaigns, messaging, and customer journeys. Mandatory Requirements
- 3




- 4 years of relevant experience in Email Marketing / CRM / Marketing Automation.
- E-commerce industry experience is mandatory/preferred.
- Strong hands-on expertise in Klaviyo is mandatory.
- Strong hands-on expertise in PushOwl is mandatory.
- Hands-on experience with:
- Email Marketing
- Marketing Automation
- Push Notifications
- SMS Marketing
- RCS Marketing
- Cold Email Marketing
- Customer Segmentation
- A/B Testing
- CRM / Retention Marketing
- Good understanding of the e-commerce customer lifecycle.
- Strong analytical and reporting skills.
- Good copywriting and communication skills.
- Experience with Shopify platform will be an advantage. Preferred Candidate Profile The ideal candidate should be someone who is hands-on and execution-oriented , rather than someone who only manages or coordinates campaigns. They should be capable of independently:
- Setting up CRM campaigns and automation from scratch
- Building complex customer segments
- Identifying gaps in the existing customer journey
- Designing and implementing new automation flows
- Analyzing campaign performance
- Running experiments and A/B tests
- Improving retention and repeat purchases
- Taking ownership of CRM-driven revenue Key Performance Areas The candidate will primarily be evaluated on:
- Revenue generated through Email, Push, SMS & RCS
- Email and Push automation/flow performance
- Customer retention and repeat purchase rate
- Customer engagement
- Conversion rate
- Campaign ROI
- Growth in CRM-driven revenue
- Improvement in customer LTV
- Deliverability and database health

📌 Email Marketing Specialist (Gurugram)
🏢 ZIPDecor
📍 Gurugram