The Urbanite is a dynamic digital magazine and cultural platform based in Bengaluru, capturing the pulse of contemporary urban life, luxury, technology, arts, and community culture. We are looking for a creative, plugged-in Social Media Executive to translate our long-form stories and deep-dive features into engaging, thumb-stopping digital content. If you live and breathe internet culture, understand the nuances of building a digital community, and know how to make editorial content shine across social feeds, this role is for you. Roles and

Responsibilities:

- Content Strategy & Execution: Plan, schedule, and execute a consistent social media calendar across Instagram, LinkedIn, X, Youtube and Facebook to amplify digital magazine features.
- Copywriting & Caption Crafting: Write sharp, witty, and culturally resonant captions that capture The Urbanite’s distinct voice and drive high audience engagement.
- Format Innovation: Translate articles, opinion pieces, and visual essays into dynamic short-form videos, carousels, threads, and interactive stories.
- Community Building: Foster a loyal, active readership by responding to comments, initiating discussions, and engaging with creators, thinkers,



and urban culture enthusiasts.
- Analytics & Growth: Track weekly and monthly performance metrics, analyze content resonance, and optimize future distribution strategies based on data trends.
- Cross-Functional Collaboration: Partner closely with our editorial, design, and product teams to align social rollouts with ongoing magazine drops and special features. What We Are Looking For:
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Experience:
1 to 3 years of hands-on experience managing social media handles, ideally for digital media publications, lifestyle brands, or creative agencies.
- Writing Excellence: Exceptional copywriting, editing, and storytelling skills with an impeccable eye for tone and detail.
- Design Fluency: Proficiency in design tools like Canva, Figma, or Adobe Creative Suite to quickly whip up visual assets, stories, or simple graphics when required.
- Cultural Awareness: A deep, genuine passion for digital journalism, contemporary arts, urban culture, and lifestyle narratives especially within the context of modern Indian metros like Bengaluru. Pay: ₹10,000.00 per month Work

Location:
In person

📌 Social Media Executive (Bengaluru)
🏢 Urbanite New Media
📍 Bengaluru