ROHM Semiconductor is a global semiconductor company engaged in the design and manufacture of integrated circuits, power semiconductors and discrete components. ROHM supports customers across automotive, industrial and consumer electronics markets through semiconductor products and application-focused technical support. Role Purpose Support business growth for industrial applications by translating market and customer needs into product and business opportunities, coordinating with ROHMs HQ teams, and enabling customers and internal stakeholders with relevant product and application knowledge. The role combines market insight, technical marketing, cross-functional coordination and post-launch product feedback. Duties & Responsibilities 1. Market Research & Analysis
- Monitor industrial and consumer electronics semiconductor market trends, competitor activity and emerging customer requirements to identify relevant business and product opportunities.
- Gather customer needs, application feedback and product-level insights, and share them with the appropriate product and HQ teams.
- Assess product portfolio gaps and changing requirements across industrial and consumer applications, considering relevant global customer direction.
- Build understanding of application trends across industrial and consumer segments and their implications for product planning and business development. 2. Market Direction & Coordination with HQ
- Contribute to defining future market and application direction for industrial, consumer and adjacent opportunities in coordination with HQ.
- Support development of medium




- to long-term business opportunities, including the N+2 to N+5 horizon, through customer and market insight.
- Report market conditions, competitor developments and customer direction to the HQ marketing team, and align follow-up actions with relevant stakeholders. 3. Customer & Application Support
- Respond to customer technical questions and application-related issues, coordinating with relevant engineering and product teams to identify appropriate solutions.
- Build and maintain strong working relationships with customers and internal stakeholders.
- Understand customer requirements and application trends in industrial markets, including direction from global customers. 4. Marketing Strategy Execution
- Support product positioning and promotion activities, including the selection of suitable communication channels and sales-enablement materials.
- Contribute to product awareness through technical presentations, digital initiatives, customer engagements andrelevant industry events.
- Work with sales and related teams to communicate product features, benefits and application suitability clearly. 5. Product Development Coordination




- Coordinate product-development activities and schedules with HQ and relevant cross-functional teams, tracking actions and communicating progress.
- Support discussions on product quality, cost considerations and development priorities by consolidating market and customer inputs.
- Identify potential product gaps and prepare well-supported current product development (NPD) requests for review by the relevant HQ division. 6. Product Performance Review & Improvement
- Review product and application feedback after launch and communicate opportunities for improvement to the relevant HQ and internal teams.
- Consolidate customer feedback, market observations and technical issues to support product enhancement and future planning.
- Support follow-up on agreed improvement actions and share relevant outcomes with stakeholders. Required Skills & Experience
- Bachelor’s degree in Electrical Engineering, Electronics Engineering or a related discipline, or equivalent relevant experience.
- 5–7 years of relevant experience in technical marketing, product marketing, application engineering or a related semiconductor role.
- Knowledge of analog IC products and semiconductor applications.
- Ability to conduct market and competitor research, interpret customer requirements and present findings clearly.
- Strong communication, presentation, coordination and stakeholder-management skills.
- Ability to work collaboratively across functions and with global teams. Contact: (phone hidden) (Whatsapp) Email ID : [email protected]

📌 Sr.Executive - Technical Marketing - Industrial Application (Bengaluru)
🏢 Rohm Semiconductor
📍 Bengaluru