Job Summary The CRM Head will be responsible for developing and executing the overall CRM strategy for RentenPe. The ideal candidate should have strong experience in startups, fintech, payments, lending, or financial services organizations and possess a proven track record of building talented, motivated, and performance-driven teams. This role requires a leader who can attract top talent through professional networks and references, create a customer-centric culture, and drive business growth through effective customer engagement and lifecycle management.

Key Responsibilities
CRM Strategy & Customer Lifecycle Management
- Develop and implement CRM strategies to improve customer acquisition, engagement, retention, and loyalty.
- Design customer journeys and lifecycle communication plans across various customer segments.
- Analyze customer behavior and implement initiatives to improve activation, repeat usage, and retention.
- Build customer engagement programs aligned with business growth objectives. Team Building & Leadership
- Build a highly motivated, talented, and performance-oriented CRM team from the ground up.
- Leverage personal and professional networks to attract high-quality talent.
- Mentor and develop team members through structured performance management and coaching.
- Establish a culture of ownership, accountability, and customer obsession. Customer Experience & Retention
- Own customer satisfaction and retention metrics.
- Develop campaigns to improve customer engagement and reduce churn.
- Collaborate with Product, Operations, Marketing, Sales, and Technology teams to enhance customer experience. Data & Analytics
- Monitor CRM KPIs including retention, engagement, activation, repeat transactions, NPS, CSAT, and customer lifetime value.
- Utilize data-driven insights to optimize customer communication and campaign performance.




- Prepare regular business reviews and actionable management reports. Process & Scalability
- Establish scalable CRM processes, SOPs, and service standards.
- Drive CRM automation and segmentation initiatives.
- Ensure compliance with company policies and regulatory requirements. Desired Candidate Profile Mandatory Experience
- 8-15 years of experience in CRM, Customer Success, Customer Retention, Customer Engagement, or Lifecycle Marketing.
- Minimum 3-5 years in a leadership role.
- Prior experience in a startup environment is mandatory.
- Strong exposure to Fintech, Payments, Lending, Banking, Digital Wallets, or Financial Services.
- Demonstrated success in building and scaling teams. Skills & Competencies
- Robust leadership and people management skills.
- Excellent stakeholder management abilities.
- Data-driven decision-making mindset.
- Expertise in CRM platforms and customer engagement tools.
- Strong understanding of customer lifecycle management.
- Entrepreneurial mindset with a willingness to roll up sleeves and execute. Key Performance Indicators (KPIs)
- Customer Retention Rate
- Customer Activation Rate
- Repeat Transaction Growth
- Customer Lifetime Value (CLTV)
- Net Promoter Score (NPS)
- Customer Satisfaction Score (CSAT)
- Team Productivity & Performance Metrics
- CRM Campaign Effectiveness Why Join RentenPe?
- Opportunity to build and lead the CRM function from the ground up.
- High visibility with senior leadership.
- Fast-paced startup environment with significant growth opportunities.
- Ability to create a lasting impact on customer experience and business growth. Preferred Candidates: Professionals from fintech, payments, NBFCs, digital lending platforms, wallets, UPI, SaaS, or high-growth startup ecosystems with a strong referral network and proven team-building capabilities.

📌 Head Crm (Mumbai)
🏢 1&dwitiya Technologies
📍 Mumbai