Job Overview We are looking for a creative, analytical, and results-driven Digital Marketing Executive to join our growing team. The ideal candidate should have hands-on experience in digital marketing, performance marketing, SEO, website analysis, social media management, and lead generation. As a travel agency, we aim to strengthen our online presence, promote our travel services, attract potential customers, and generate high-quality leads through effective digital marketing strategies.

Key Responsibilities
Create, manage, and optimise advertising campaigns using Meta Ads (Facebook & Instagram) and Google Ads. Develop and implement SEO strategies to improve website visibility and organic search rankings. Conduct keyword research, competitor analysis, website audits, and SEO performance analysis. Monitor website traffic, user behaviour, and performance using Google Analytics 4 (GA4) and Google Search Console. Develop and implement social media marketing strategies. Create engaging social media content, captions, and promotional campaign ideas. Manage and maintain the company's social media platforms. Plan and execute email marketing campaigns. Monitor campaign performance, website traffic, and lead generation. Analyse marketing data using Google Analytics and other reporting tools. Optimise campaigns to improve reach,



engagement, conversions, and ROI. Research digital marketing trends, audience behaviour, and competitor activities. Collaborate with the designers to develop marketing creatives and promotional materials. Promote travel packages, flight offers, holiday deals, and other travel services through digital channels. Requirements & Qualifications Bachelor's degree or relevant qualification in Marketing, Digital Marketing, or a related field. 1–2 years of experience in digital marketing or a similar role. Hands-on experience with Meta Ads Manager and Google Ads. Knowledge of SEO, SEM, email marketing, and social media marketing. Experience in content planning, copywriting, and social media management. Familiarity with Google Analytics and campaign performance tracking. Solid analytical, communication, and creative skills. Ability to manage multiple campaigns and meet deadlines. Knowledge of the travel and tourism industry will be an added advantage. Preferred Skills Meta Ads & Google Ads Social Media Marketing Content Creation & Copywriting Email Marketing Google Analytics & Reporting SEO & SEM Lead Generation & Campaign Optimisation Pay: From ₹10,000.00 per month Work

Location:
In person

📌 Digital Marketing Executive (Pathanamthitta)
🏢 SERAH TRAVEL & TOURS
📍 Pathanamthitta