Role Purpose: Looking for 3+ years candidate to drive profitable customer acquisition and revenue for the organization through Meta and Google advertising.

Key Responsibilities

- Plan and execute Meta and Google advertising campaigns.
- Manage daily advertising budgets.
- Setup acquisition, retargeting and conversion campaigns.
- Monitor CPM, CTR,CPC,ATC, checkout, CPA, CAC and ROAS.
- Test different audiences and targeting strategies.
- Test different creatives, hooks, offers and copy.
- Identify winning and losing creatives.
- Coordinate with Creative and Copywriting teams to produce current ads.
- Optimise campaigns based on performance and profitability.
- Monitor pixel, conversion tracking and events.
- Monitor attribution and campaign data.
- Analyse product-level advertising performance.
- Identify products suitable for scaling.
- Recommend budget allocation based on performance.
- Prepare weekly and monthly advertising reports.
- Maintain focus on contribution margin, not only revenue. Key KPIs: Revenue, ROAS, CAC, CPA, conversion rate, contribution margin, new customers and profitable growth Pay: ₹30,000.00
- ₹60,000.00 per month Work

Location:
In person

📌 Paid Ads Specialist– Meta (Nandanam)
🏢 Tyotek Talent Solutions
📍 Nandanam