Role OverviewWe are looking for a creative, sales-focused Digital Marketing Executive to manage the online presence and drive customer traffic for our clothing business. Working directly with the proprietor, you will be responsible for showcasing new collections, running targeted ads on Instagram and Facebook, driving local store walk-ins, and converting online inquiries into orders.

Key Responsibilities
- Instagram & Facebook Growth (Reels & Catalogs):
- Plan, shoot (on smartphone), edit, and post engaging Instagram Reels, Stories, and carousel posts highlighting new arrivals, styling tips, fabric details, and festive offers.
- Manage daily social media engagement, replying promptly to comments and DMs with pricing, sizing, and order details.
- Paid Ads & Local Footfall:
- Run and optimize Meta Ads (Instagram/Facebook) targeting local shoppers (for store walk-ins) or pan-India buyers (for online/WhatsApp orders).
- Manage and update the Google Business Profile with fresh store photos, seasonal offers, and customer reviews to capture local "clothing store near me" searches.
- WhatsApp Business & Repeat Sales:
- Maintain an updated WhatsApp Business Catalog with transparent product photos, sizes, and prices.
- Run broadcast campaigns for regular customers during festive sales, end-of-season clearance, and new stock launches.
- E-Commerce / Marketplace Support (If Applicable):




- Upload new product listings, descriptions, and size charts on the brand website (Shopify/WooCommerce) or marketplaces (Myntra, Amazon, Flipkart, Ajio).
- Basic Visual Editing & Coordination:
- Create clean promotional banners, sale posters, and lookbooks using Canva or mobile editing apps (CapCut, InShot).
- Coordinate with local models, photographers, or micro-influencers for occasional collection shoots.
- Sales & ROI Tracking:
- Track daily ad spend vs. inquiries/orders generated and share a simple weekly report with the owner. Required Qualifications & Skills
-

Experience:
1–3 years in digital marketing, preferably in fashion, apparel, retail, or lifestyle brands.
- Visual & Content Sense: Strong eye for aesthetics, fashion trends, lighting, and short-form video editing.
- Technical

Skills:

- Hands-on experience with Meta Ads Manager (Click-to-WhatsApp ads, Traffic, and Sales campaigns).
- Proficiency in Canva and mobile video editing tools (InShot, CapCut, VN).
- Familiarity with WhatsApp Business tools and basic Shopify/website updates.
- Communication: Ability to write catchy captions and communicate politely with customers in English and the local language. Pay: ₹10,000.00
- ₹20,000.00 per month Work

Location:
In person

📌 Digital Marketing Specialist (Mithapur)
🏢 Prem prakash
📍 Mithapur