14 Nov
|
NewleapNestor
|
Sangli
14 Nov
NewleapNestor
Sangli
You will be responsible for guiding a drug or healthcare product through its lifecycle, with a primary focus on market research, pipeline strategy, pre-launch preparation, and commercial rollout.
- Inbound Marketing & Research: Conduct competitive intelligence, patient opportunity analysis, market sizing, and customer/KOL (Key Opinion Leader) mapping.
- Pre-Launch & Strategy Formulation: Build the value proposition, product positioning, pricing guidance, and lifecycle phase plans (pre-launch, launch, and post-launch).
- Promotional & Campaign Development: Create scientific and promotional materials—such as visual aids, LBLs (leave-behind literature), digital campaigns, websites, and CME (Continuing Medical Education) programs.
- Cross-Functional Collaboration: Partner closely with R&D;, Medical Affairs, Regulatory, Sales/PMT (Product Management Team), and Supply Chain teams to align clinical goals with market demand.
- Sales Force Empowerment:
Train field forces and sales representatives on scientific communication, product USPs (Unique Selling Propositions), and promotional tactics.
- P&L; & Forecasting: Manage product budgets, sales forecasting, target setting, and post-launch KPI monitoring. Qualifications & Requirements
-
Education:
B.
Pharm / B.
Sc (Life Sciences) combined with an MBA in Marketing.
-
Experience:
Typically ranges from 3 to 8+ years in pharma marketing/brand management (or moving from field sales/MR to head office PMT roles).
- Key
Skills:
Scientific acumen, strategic thinking, data-driven market analysis, stakeholder management, and solid cross-functional leadership. Pay: ₹785,000.00
- ₹1,000,000.00 per year
Experience:
- Product development: 5 years (Preferred)
Location:
- Sangli, Maharashtra (Preferred) Work
Location:
In person
📌 Product Manager (Sangli)
🏢 NewleapNestor
📍 Sangli