We are looking for a skilled and result-oriented Performance Marketer with strong expertise in Google Ads and Meta Ads. The candidate should be well-versed in planning, executing, managing and optimizing paid advertising campaigns to generate quality leads, improve conversions and maximize ROI.

Key Responsibilities
- Plan, create, execute and manage paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram).
- Manage Google Search, Display, Performance Max, YouTube and other relevant ad campaigns.
- Develop and implement Meta advertising strategies for lead generation, brand awareness and conversions.
- Monitor campaign performance, budgets, CPC, CPM, CTR, CPL, CPA and ROAS.
- Optimize campaigns to improve lead quality, conversion rates and overall campaign performance.
- Conduct keyword research, audience targeting, competitor analysis and A/B testing.
- Create and manage retargeting and remarketing campaigns.
- Set up and monitor conversion tracking using Google Analytics 4, Google Tag Manager and Meta Pixel.
- Analyze campaign reports and prepare regular performance reports with actionable insights.
- Coordinate with the creative and content teams to develop high-performing ad creatives and copies.
- Manage advertising budgets efficiently and ensure maximum return on investment.




- Stay updated with the latest digital advertising trends, tools and platform updates. Required Skills & Qualifications
- Proven experience in Performance Marketing / Paid Advertising.
- Strong hands-on expertise in Google Ads and Meta Ads.
- Excellent understanding of lead generation and conversion optimization.
- Knowledge of Google Analytics 4, Google Tag Manager and Meta Pixel.
- Solid analytical, reporting and problem-solving skills.
- Experience in managing advertising budgets and optimizing campaign performance.
- Ability to independently manage multiple campaigns.
- Good communication and coordination skills. Preferred Candidate
- Candidates with hands-on experience in managing lead-generation campaigns.
- Experience in education, franchise marketing or service-based industries will be an added advantage.
- Candidates who are data-driven, target-oriented and focused on delivering measurable results. Key Performance Indicators (KPIs)
- Quality lead generation
- Cost Per Lead (CPL)
- Return on Ad Spend (ROAS)
- Conversion Rate
- Campaign ROI
- Budget Utilization and Optimization Interested candidates should have practical experience in running and optimizing Google Ads and Meta Ads campaigns. Work

Location:
In person

📌 Performance Marketing Executive (Karol Bagh)
🏢 SK EDUCATION
📍 Karol Bagh