Job Description
Head of Social & Content Role Overview The Head of Social & Content will own our organic social presence end-to-end. Were not looking for a strategist — we want an operator who can take a brief, create high-performing content, and drive real growth. From idea to execution to reach, you’ll build a culturally relevant brand presence alongside the founders and team.

Key Responsibilities

- Own and lead the organic social media and content strategy across platforms such as Instagram, YouTube, Facebook, and emerging channels.
- Build and scale content formats including: 1. Short-form videos 2. Reels 3. Long-form content 4. Community-led narratives 5. Influencer collaborations
- Translate briefs into high-quality, high-performing content — independently or through a team.
- Drive consistent growth in followers, engagement, reach, and community interaction through organic content.
- Implement and evolve the brand’s voice, tone, and storytelling approach across all touchpoints.
- Collaborate with influencers, creators, and cultural partners to amplify brand storytelling.
- Align social narratives with product launches and brand campaigns.
- Track content performance, platform trends,



and audience insights to continuously optimize output.
- Build, mentor, and manage internal content and social media teams as the brand scales.
- Own the entire social media presence — from ideation to posting to driving measurable reach. Desired Skills & Qualifications
- Ideally 6+ years of experience in social media, content, or digital brand building (however, quality of work and impact matter more than years alone).
- Demonstrated ability to translate a brand vision into impactful content and thoughtful experimentation.
- Open to candidates who have built and grown their own social media channels/pages organically.
- Proven experience in creating and scaling organic content for brands, influencers, or large digital platforms.
- Strong understanding of social media algorithms, content trends, and platform-specific best practices.
- Experience building brands with high organic engagement and cultural relevance.
- Ability to think strategically while remaining hands-on with content creation and execution.
- Solid creative judgment supported by data-driven decision-making.
- Excellent communication, leadership, and stakeholder management skills.

📌 Head of Social (New Delhi)
🏢 Mcmlxx Shop
📍 New Delhi