JOB DESCRIPTION
The Marketing Technology, AI and CX Manager will lead the development and optimization of the marketing technology ecosystem to enable personalized, data-driven consumer experiences across paid, owned and earned channels. The role bridges Media, CX, CRM, analytics, AI and digital capabilities to drive growth and customer engagement.

Key Responsibilities
MarTech Strategy & Platform Management
• Develop and execute the MarTech roadmap aligned with media, CRM and CX objectives.
• Evaluate and implement emerging marketing technologies, AI solutions, and automation tools.
• Partner with IT, Data, and Product teams to ensure platform integration and scalability. AI Planning & Insights
• Leverage AI to automate reporting, analysis, and prospect identification.
• Build automated dashboards and real-time insight generation frameworks.
• Drive predictive analytics and next-best action recommendations. Customer Data & Audience Management
• Support CDP, CRM and audience management capabilities.
• Enable audience segmentation and personalization at scale. Campaign Automation & Journey Orchestration
• Design and optimize omnichannel customer journeys.
• Drive lifecycle marketing programs across email, push, SMS, WhatsApp, web and app channels. Digital Ad Intelligence & Competitive Benchmarking
• Monitor competitor activity across search, social, programmatic and video channels.
• Develop benchmarking frameworks for share of voice, digital presence and campaign effectiveness.
• Translate intelligence into actionable media and CX recommendations. Media, Personalization & Activation
• Enable audience-first media activation through advanced data and technology capabilities.
• Drive omnichannel personalization by connecting media, CRM and CX activations. GEO (Generative Engine Optimization) / AI-SEO




• Develop strategies to improve brand visibility across AI-powered search and answer engines.
• Drive optimization for ChatGPT, Copilot, Gemini, Perplexity and other AI search experiences.
• Identify opportunities to drive incremental traffic and engagement through GEO initiatives. Measurement, Governance & Compliance
• Develop KPI frameworks and performance dashboards.
• Ensure data privacy compliance, governance and vendor management. Measurement, Governance & Compliance
• Develop KPI frameworks and performance dashboards.
• Ensure data privacy compliance, governance and vendor management. Preferred Qualifications.
• 6–10 years of experience in MarTech, CRM, Digital Marketing, CX or Analytics.
• Experience with Salesforce Marketing Cloud, Adobe Experience Platform, GA4 and similar platforms.
• Knowledge of AI-powered marketing tools, GEO/AI-SEO, competitive intelligence platforms and predictive analytics. Key Competencies
• Customer-centric mindset
• Strategic thinking
• Marketing technology expertise
• AI and data-driven decision making
• Cross-functional collaboration
• Stakeholder management Success Measures
• Increased automation of reporting and insight generation
• Improved customer engagement and journey performance
• Incremental traffic from AI-powered search ecosystems
• Enhanced competitive intelligence and media ROI
• Successful adoption of AI-enabled marketing capabilities The base pay for this position is N/AIn specific locations, the pay range may vary from the range posted. JOB FAMILY: Product Management DIVISION: ANI International Nutrition

LOCATION:
India > Mumbai : BKC Building ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Yes, 20 % of the Time MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

📌 Manager Marketing Tech, CX and AI (Mumbai)
🏢 Abbott
📍 Mumbai