Job Description: Digital Marketing Executive

Company: Trend Tree
Location: Pitampura, Current Delhi
Job Type: Full-Time | On-Site
Experience: 4-8 Years
Salary: As per experience and skills
Working Days: Monday to Saturday
Working Hours: 10:00 AM 6:30 PM

About Trend Tree
Trend Tree is a luxury skincare and personal care brand focused on premium products, innovation, and contemporary beauty experiences. We are looking for a creative and result-oriented Digital Marketing & Performance Marketing Executive to manage our digital presence, run paid campaigns, and drive brand awareness, website traffic, and sales.
Key Responsibilities

1. Digital Marketing

- Develop and execute digital marketing strategies to increase brand awareness and online sales.
- Manage social media platforms, including Instagram, Facebook, LinkedIn, and YouTube.
- Plan content calendars, campaigns, promotions, and product launches.
- Coordinate with graphic designers, content creators, and influencers.
- Monitor social media trends, competitor activities, and market insights.
- Support SEO, website optimization, and email/WhatsApp marketing initiatives.

2. Performance Marketing

- Plan, launch, manage, and optimize paid advertising campaigns on Meta Ads (Facebook and Instagram) and Google Ads.
- Manage campaign budgets, audience targeting, retargeting, and A/B testing.
- Track and improve key metrics such as ROAS, CPA, CPC, CTR, conversion rate,



and CAC.
- Drive website traffic, lead generation where relevant, and e-commerce sales.
- Set up and monitor Meta Pixel, Google Analytics 4 (GA4), and conversion tracking.
- Analyze campaign performance and optimize campaigns to achieve sales and ROI targets.

3. Reporting & Analysis

- Prepare weekly and monthly digital marketing performance reports.
- Track campaign spending, revenue, conversions, and overall marketing performance.
- Analyze data and recommend strategies to improve campaign results.
- Research competitors, market trends, and new growth opportunities.

Required Skills

- 4-8 years of hands-on experience in digital and performance marketing.
- Practical experience with Meta Ads Manager and Google Ads.
- Knowledge of Google Analytics 4, conversion tracking, and remarketing.
- Understanding of e-commerce marketing and customer acquisition.
- Strong analytical, communication, and problem-solving skills.
- Ability to manage budgets and achieve measurable marketing results.
- Experience in skincare, beauty, cosmetics, or D2C brands will be an advantage.

Preferred Qualifications

- Bachelor's degree in Marketing, Business Administration, or a related field.
- Experience with Shopify or other e-commerce platforms is preferred.
- Familiarity with influencer marketing, email marketing, and marketing automation.

📌 Digital Marketing Executive (New Delhi)
🏢 TRENDTREE
📍 New Delhi