Job Title: SEO Specialist
Experience: 36 Years
Department: Digital Marketing
Employment Type: Full-Time
Location: Goregaon West

Job Summary

We are looking for a result-oriented SEO Specialist with 36 years of experience in B2C digital marketing. The ideal candidate should have hands-on experience in developing and executing SEO strategies to improve organic traffic, keyword rankings, website visibility, and conversions.

The candidate should have a strong understanding of technical SEO, on-page and off-page optimization, content strategy, and SEO analytics, with a focus on driving consumer acquisition and business growth.

Key Responsibilities

- Develop and implement SEO strategies to improve organic search visibility and website rankings.
- Conduct keyword research focused on B2C audiences, search intent, and consumer behaviour.
- Manage on-page SEO activities, including meta titles, descriptions, headings, internal linking, and content optimization.
- Perform technical SEO audits and identify issues related to website speed, indexing, crawling, mobile responsiveness, and site structure.
- Plan and execute off-page SEO strategies, including quality link building and backlink management.




- Collaborate with content and marketing teams to develop SEO-friendly blogs, landing pages, and website content.
- Monitor organic traffic, keyword performance, conversion rates, and other SEO metrics.
- Work on local SEO, schema markup, and structured data wherever applicable.
- Analyse competitors and identify opportunities to improve organic search performance.
- Stay updated with Google algorithm changes, SEO trends, and industry best practices.
- Use data-driven insights to continuously improve organic traffic and lead/customer acquisition.

Required Skills & Qualifications

- 3–6 years of hands-on experience in SEO, preferably in a B2C business environment.
- Solid knowledge of technical SEO, on-page SEO, and off-page SEO.
- Proficiency in Google Analytics 4 (GA4) and Google Search Console.
- Experience with SEO tools such as SEMrush, Ahrefs, Moz, or Screaming Frog.
- Strong understanding of keyword research, search intent, and competitor analysis.
- Experience in content optimization and SEO performance tracking.
- Understanding of conversion rate optimization (CRO) is an added advantage.
- Strong analytical skills with the ability to interpret data and recommend improvements.

📌 Seo SpecialistC (Mumbai)
🏢 Crimson Interactive
📍 Mumbai