MAHE Bengaluru is looking for a creative and strategic Copy / Content Writer to develop engaging and conversion-focused content across digital and offline marketing platforms.

Key Responsibilities:

- Develop content for brochures, prospectuses, flyers, program guides, and marketing collaterals.
- Create advertising copy for Google, Meta, LinkedIn, print, and outdoor campaigns.
- Develop SEO-friendly website content, landing pages, and social media content.
- Plan email, WhatsApp, and SMS marketing communication.
- Develop lead-nurturing strategies to support student engagement and admissions.
- Identify program USPs by coordinating with faculty and department heads.
- Collaborate with design, digital marketing, CRM, and agency teams.
- Conduct competitor research and manage content calendars.
- Maintain brand consistency across all communication channels.

Required Skills:





- Excellent written English and copywriting skills.
- Experience in content writing and marketing campaigns.
- Knowledge of SEO, digital marketing, and social media.
- Understanding of marketing funnels and lead nurturing.
- Robust research and stakeholder management skills.
- Knowledge of CRM and marketing automation tools is an advantage.

Qualification & Experience:

- Master's Degree in Communications, Marketing, Journalism, English, or related field.
- 34 years of relevant experience in content writing or copywriting.
- Education / EdTech experience preferred.
- Portfolio of previous writing and marketing campaigns required.

📌 Copy Or Content Writer (Bengaluru)
🏢 Manipal Academy of Higher Education (MAHE)
📍 Bengaluru