Job Title: Content Creator & Social Media Specialist (Saree & Ethnic Wear Showroom)

Company: Saaz Sringar
Location: Chandni Chowk, Delhi (Strictly On-Site / Showroom-Based)
Experience Level: 2+ Years
Employment Type: Full-Time

About Saaz Sringar

Located in the iconic ethnic fashion hub of Chandni Chowk, Saaz Sringar is a premier showroom known for exquisite sarees, bridal trousseaus, and traditional Indian wear. We blend timeless heritage craftsmanship with contemporary style, and we are looking for a creative Content Creator & Social Media Specialist to bring our collections to life digitally and attract shoppers both online and in-store.

About the Role

We are seeking a energetic, trend-savvy Content Creator to lead our digital storytelling and User-Generated Content (UGC) efforts directly from our Chandni Chowk showroom. You will own the end-to-end content creation processscripting, styling, shooting, and editing captivating Reels and YouTube Shorts that highlight fabric textures, draping techniques, festive edits, and bridal collections.

Key Responsibilities

- In-Store Video Production: Conceptualize, script, storyboard, shoot, and edit high-performing short-form and long-form videos (Instagram Reels, YouTube Shorts, and drape/styling guides) at our Chandni Chowk store.
- UGC & Authentic Storytelling: Create engaging UGC-style videos—including collection previews, fabric close-ups, bridal trousseau highlights, and behind-the-scenes showroom tours—to build customer trust and drive store footfall.
- Bridal & Festive Campaigns: Plan and execute trend-based content calendars tailored to wedding seasons, Indian festivals, and new collection launches to maximize organic reach and customer inquiries.
- Social Media Optimization (SMO):



Write engaging captions in English and Hindi, research targeted ethnic-wear and bridal hashtags, and optimize posting schedules to steadily grow followers and engagement rates.
- Creator & Stylist Collaborations: Coordinate on-site shoots and collaborations with fashion influencers, bridal makeup artists, and visiting creators at the showroom.
- Analytics & Growth Tracking: Monitor content performance, reach, and engagement metrics to identify winning formats and continuously refine our social media strategy.

Required Qualifications & Skills

- Location & Commute: Must be comfortable commuting daily to Chandni Chowk, Delhi for an on-site showroom role.
- Experience: 2+ years of proven experience in content creation, social media strategy, and video production (experience in fashion, ethnic retail, or lifestyle is an advantage).
- Production & Editing: Hands-on expertise in smartphone/camera shooting, capturing true-to-life fabric colors and embroidery details, video editing, scriptwriting, and storyboarding.
- Aesthetic & Trend Sense: Strong eye for visual storytelling, traditional Indian aesthetics, saree draping trends, and viral formats on Instagram and YouTube.
- Track Record: Demonstrated success in growing social media accounts, boosting engagement rates, and consistently producing high-volume video content.
- Education: Bachelor’s degree (graduate) in any field.
- Languages: Fluency in English and Hindi with strong creative writing and communication skills.

What We Offer

- Opportunity to work with exclusive bridal, handloom, and designer saree collections in the heart of Delhi's biggest ethnic wear market.
- Creative freedom to experiment with fashion storytelling and viral digital trends.
- Competitive salary package with performance-based growth opportunities.

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