Job Description Store Manager | Lenskart

Company: Lenskart Designation: Store Manager Department: Retail Operations Industry: Eyewear / Retail Reporting To: Area Manager / Cluster Manager Location: Store-specific

1. Job Purpose

To manage the overall store operations, drive sales and profitability, deliver an excellent customer experience, and lead the store team to achieve business targets while maintaining Lenskart's brand and operational standards.

2. Key Responsibilities

A. Sales & Business Performance

- Achieve monthly, quarterly, and annual sales targets.
- Drive revenue, average transaction value (ATV), and conversion rates.
- Monitor key business KPIs and take corrective actions.
- Drive upselling and cross-selling of frames, lenses, sunglasses, and accessories.
- Identify opportunities to increase walk-ins and repeat customers.

B. Store Operations

- Manage day-to-day store operations.
- Ensure proper opening and closing procedures.
- Maintain visual merchandising and store hygiene.
- Monitor inventory, stock availability, and replenishment.
- Ensure accurate billing, cash handling, and documentation.
- Follow company policies and standard operating procedures (SOPs).

C. Customer Experience

- Ensure excellent customer service and satisfaction.
- Handle customer complaints and escalations.
- Ensure smooth customer journeys from eye testing to product delivery.
- Maintain high standards of product knowledge and service quality.

D. Team Management

- Lead, motivate, and develop the store team.
- Manage staff scheduling, attendance, and productivity.




- Conduct daily briefings and performance reviews.
- Train employees on sales techniques, products, and customer handling.
- Build a performance-driven and customer-focused culture.

E. Inventory & Compliance

- Monitor stock levels and inventory accuracy.
- Minimize stock losses, damages, and shrinkage.
- Conduct regular stock audits.
- Ensure compliance with company policies and statutory requirements.
- Maintain equipment and store infrastructure.

3. Key Performance Indicators (KPIs)

- Monthly sales achievement (%).
- Conversion rate.
- Average Transaction Value (ATV).
- Average Selling Price (ASP).
- Customer satisfaction score.
- Walk-in to purchase conversion.
- Team productivity.
- Inventory accuracy and shrinkage.
- Store audit and operational compliance.

4. Candidate Profile

Educational Qualification:

- Graduate in any discipline preferred.
- MBA/PGDM in Retail Management is an added advantage.

Experience:

- 3–6 years of retail experience.
- 1–3 years of experience in a team leadership or store management role.
- Experience in eyewear, fashion, lifestyle, or consumer retail preferred.

Skills Required:

- Solid sales and business acumen.
- Leadership and team management.
- Customer relationship management.
- Inventory and store operations management.
- Communication and interpersonal skills.
- Analytical and problem-solving abilities.
- Target orientation.

5. Competencies

- Customer First Mindset
- Ownership & Accountability
- Result Orientation
- People Development
- Execution Excellence
- Problem Solving
- Business Acumen

📌 Walk-in || Store Manager- Jaipur (Jhunjhunu)
🏢 Lenskart
📍 Jhunjhunu