- FULL - TIME

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Hiring: Digital Marketing Executive

Company: Competitive Cracker / CC Learning
Department: Marketing
Location: Kakkanad, Kochi (in office)
Employment Type: Full time
Reports To: Marketing Manager / Project Head

About the Role

We are looking for a performance-focused Digital Marketing Executive to plan, run and optimise our online campaigns and digital channels. You will drive measurable online lead generation for Competitive Cracker and keep every campaign moving smoothly from business requirement to audience, creative, landing page, tracking, launch, lead flow, Sales feedback and optimisation.

Key Responsibilities

Paid Campaigns (Meta Google Ads)
Set up, monitor and optimise Meta and Google Ads
campaigns

Define and refine audience targeting
Coordinate with the design and content teams on creatives and ad copy

Check landing pages and tracking before and during every campaign

Performance Monitoring

Track and optimise CPL, CPC, CTR, ROAS and conversions
Prepare regular digital performance reports with insights and recommendations

Social Media Organic Content

Manage Instagram, Facebook and YouTube activities
Plan and publish organic digital content
Handle YouTube content distribution

Promotions Distribution

Run WhatsApp and Telegram digital promotions
Promote webinars through digital channels

Website SEO

Coordinate website and SEO activities with the technical and content teams

Lead Generation Tracking





Monitor online lead generation and lead flow to the Sales/CRM team
Verify UTM parameters, pixel setup and CRM routing

Collect Sales feedback on lead quality and use it to improve campaigns

Required Qualifications and Skills

Any degree (Marketing / Management / Mass Communication preferred)

1-3 years of experience in digital marketing, with hands-on Meta Ads and Google Ads

Working knowledge of Meta Business Suite, Google Ads, Google Analytics, UTM tracking and Meta Pixel

Good understanding of CPL, CPC, CTR, ROAS and conversion metrics

Experience managing Instagram, Facebook and YouTube channels
Basic knowledge of SEO and website coordination

Valuable communication skills in Malayalam and English
Analytical mindset, with a strong focus on results and reporting

Preferred
Experience in EdTech, education or lead-generation businesses

Experience with WhatsApp/Telegram broadcast promotions and webinar marketing

Familiarity with CRM tools and lead-routing workflows
Basic skills in Canva or video editing tools

What We Offer

Opportunity to work with a growing EdTech brand in its 10th anniversary year
Hands-on exposure to large-scale digital campaign

Performance-driven growth and learning opportunities

NOTE : CANDIDATES FROM KERALA ARE PREFFERED

This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 DIGITAL MARKETING EXECUTIVE (Kakinada)
🏢 Competitive Crackers
📍 Kakinada