Role & responsibilities

- Plan and lead the marketing and admission strategy to achieve enrolment targets for all courses/ programmes, as assigned by management
- Manage digital marketing: website, SEO, social media, Google/Meta ads, WhatsApp and email campaigns
- Run offline outreach: school and college visits, career counselling camps, education fairs and local media campaigns
- Build and manage the network of admission counsellors and consultants, and track their performance
- Lead the admission counselling team and track leads from enquiry to admission
- Strengthen the institutes brand through events, press releases and placement publicity
- Manage the marketing budget and monitor cost per lead and cost per admission
- Ensure all advertising and public information follows UGC,



AICTE and university guidelines
- Prepare reports for management on leads, admissions and campaign results

Preferred candidate profile

- MBA/PGDM in Marketing (or equivalent) from a recognised institution
- 3 to 8 years of marketing experience, preferably in education or admissions marketing
- Proven record of achieving admission or sales targets
- Valuable knowledge of digital marketing tools, CRM and lead tracking
- Strong team leadership, communication and negotiation skills
- Knowledge of the Bihar education market and willingness to travel within Bihar

📌 Marketing Head - Admissions & Brand (Patna)
🏢 Bradford International Business School
📍 Patna