Job Summary

Designation - Marketing Executive

Experience - 2+ years

Location - Gurgaon, Haryana

Role Overview: You will own marketing for BYLDs LD business end to end - strategy, campaigns, content, account-based marketing, website and reporting. This is an individual-contributor role for an AI-first marketer who builds automations, thinks strategically and lets data drive every decision.

Key Responsibilities

Strategy planning

- Build quarterly marketing plans tied to pipeline and revenue goals
- Decide which segments, accounts and offers to prioritize, based on data and market research
- Set campaign goals, budgets and success metrics before launch

Campaigns demand generation

- Plan and run multi-channel campaigns (email, LinkedIn, paid, events) from brief to report
- Run registration-driven campaigns for open programs, workshops and certifications
- Build segment-focused and research-led campaigns that generate qualified leads
- Design email journeys and nurture sequences that move leads to sales-ready

ABM pipeline acceleration

- Run 1:1 and 1:Few account-based campaigns for priority accounts
- Re-engage stalled, lost and postponed deals with targeted outreach
- Research new target accounts and build market-intelligence briefs for sales
- Track lead handover and attribution between marketing and sales

Content thought leadership

- Own the company LinkedIn page content calendar, planned quarterly
- Write and publish a monthly newsletter across LinkedIn and email
- Run quarterly webinars end to end - topic, promotion, registrations, follow-up
- Create thought-leadership content: articles, case studies, reports and leadership LinkedIn posts
- Handle client-facing program communications and post-event nurture
- Keep all content aligned with global partner brand guidelines





Website SEO

- Write, structure and optimize SEO landing pages for services and programs
- Run keyword research, on-page SEO and conversion improvements
- Track rankings, traffic and page conversion; fix what underperforms

AI automation

- Use AI daily for research, writing, design and analysis
- Build automations and AI workflows that remove manual work across marketing and sales
- Create reusable prompts, templates and AI assistants for the team
- Contribute to internal AI initiatives with knowledge bases and requirement docs

Data reporting

- Build and maintain revenue, pipeline and campaign dashboards
- Report on MQLs, pipeline contribution, attribution and ROI
- Turn data into explicit recommendations and next actions

Requirements

- Agency background: min. 1 year at a digital, B2B or integrated marketing agency
- AI-first: uses AI tools (Claude, ChatGPT, Gemini, Perplexity) as the default way of working; can show real AI-built work
- Automation: has built working automations or AI workflows (Zapier, Make, n8n, AI agents or similar)
- Data-smart: comfortable with Excel/Sheets, GA4 and dashboards; reads funnel metrics (CTR, CPL, MQL SQL, ROI) and acts on them
- Strong English copywriting: for emails, LinkedIn, landing pages and long-form content
- Experience/education: 2+ years in B2B marketing; Graduate, MBA/PG in Marketing a plus
- Industry experience: LD, HR-tech, consulting or B2B services experience
- ABM experience: ABM or account-based outreach experience
- Webinar/event marketing experience: Webinars or event marketing experience

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

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