Key Responsibilities

Revenue & Growth

- Own B2B revenue targets and annual growth plan aligned with AOP
- Drive BAU, festive, and institutional B2B growth in a balanced manner

Inbound & Outbound Sales Leadership

- Lead inbound team handling all B2B leads from stores, website, and referrals
- Build and scale outbound sales for corporate, HR, admin, and procurement accounts
- Define clear KPIs, incentives, and performance governance

CRM & Sales Systems

- Lead CRM selection, implementation, and adoption across teams
- Build end-to-end sales workflows: lead quote execution closure
- Ensure clean data, visibility, and reporting discipline

Execution & Supply Coordination

- Own execution reliability across kitchens, stores, and dispatch
- Act as escalation owner for supply, capacity, and last-mile issues
- Work with ops and planning teams to improve SLAs and cut-off adherence

Product & Assortment Planning

- Own B2B product roadmap including hampers, bulk formats, and gifting SKUs
- Partner with product and kitchen teams on pricing, margins, and scalability
- Ensure B2B-specific assortment and packaging where required

Outreach & Key Accounts





- Build structured outreach programs for enterprise and repeat clients
- Own key corporate relationships and high-value negotiations
- Drive repeat business and long-term contracts over one-off orders

Process & Long-Term Improvements

- Design scalable SOPs across the B2B lifecycle
- Introduce controls, automation, and governance to reduce dependency on individuals
- Continuously identify process gaps and improvement opportunities

Reporting & Governance

- Own B2B dashboards: revenue, pipeline, conversion, repeat rate
- Use data to drive prioritization, forecasting, and decision-making

Qualifications & Experience

- Post Graduate in Sales & Marketing
- 810+ years of experience in B2B / Corporate / Enterprise Sales
- Experience in F&B;, FMCG, Retail, Consumer Brands, or Gifting preferred
- Proven track record of scaling sales teams and revenue
- Hands-on experience with CRM implementation and sales process design
- Solid stakeholder management across sales, operations, and supply chain
- Data-driven, process-oriented, and execution-focused leadership style

📌 Head-B Sales (Mumbai)
🏢 Theobroma foods
📍 Mumbai