Product Knowledge and Market Intelligence

- Develop comprehensive knowledge of assigned pharmaceutical formulations, including therapeutic applications, competitive advantages, techno-marketing data etc.
- Conduct regular market research to identify trends, competitive activities, and emerging opportunities.
- Analyze market data to provide actionable insights for brand strategy development.
- Monitor and report on market share, prescription trends, and competitive positioning
- Stay updated on scientific advancements, regulatory changes, and healthcare policies affecting the brand portfolio.
- Prepare and present market intelligence reports to internal stakeholders.

Market Penetration and Customer Relationship Management

- Develop and implement strategies to increase brand penetration in target markets.
- Identify and engage with key opinion leaders (KOLs) and healthcare professionals to build brand advocacy
- Create value propositions tailored to different customer segments.
- Collaborate with the sales team to develop effective messaging and sales tools.
- Analyze customer feedback to improve brand positioning and messaging.
- Implement customer retention strategies to maintain and grow existing accounts.

Digital Engagement and Innovation

- Develop and execute digital marketing strategies for pharmaceutical brands.
- Leverage digital platforms to enhance engagement with healthcare professionals.




- Collaborate on the development of innovative digital tools and resources for customers.
- Monitor digital engagement metrics and optimize strategies accordingly.
- Identify opportunities for digital innovation in brand promotion and customer education.
- Stay current with emerging digital trends in pharmaceutical marketing.

Compliance and Ethical Standards

- Ensure all brand activities comply with pharmaceutical industry regulations and company policies.
- Maintain thorough knowledge of regulatory guidelines for pharmaceutical marketing.
- Collaborate with IP / Trademark attorneys for Brand search and registration and possible co.
- Participate in compliance training and stay updated on changing regulations.
- Ensure all customer interactions adhere to ethical standards and industry codes of conduct.
- Maintain accurate documentation of all marketing activities for audit purposes.
- Identify and mitigate compliance risks in brand strategies.

Cross-functional Collaboration

- Work closely with sales, medico-marketing, regulatory, outsourcing and admin teams to align brand promotion strategies.
- Participate in cross-functional project teams for product launches and campaigns.
- Coordinate with medico-marketing team to develop scientific content.
- Partner with marketing operations to ensure effective execution of brand initiatives.
- Facilitate communication between field teams and HO.Role & responsibilities

📌 Brand Executive PMT (Mumbai)
🏢 Puneet Laboratories
📍 Mumbai