The Sales Executive On & Off Trade will be responsible for driving sales growth, ensuring consistent product availability, executing visibility and activation plans, and building strong relationships with key stakeholders including retail outlets, distributors, and trade partners across assigned territories.

The ideal candidate should be self-motivated, target-driven, and possess strong market understanding of both on-trade (bars, restaurants, hotels) and off-trade (wine shops, supermarkets, L1s) channels.

Key Responsibilities

Sales Target Achievement

Drive primary and secondary sales in assigned territory. Ensure month-on-month target achievement across product categories.

Outlet Management and Channel Management

Develop strong relationships with retail shop owners, bar managers, and outlet staff. Ensure high levels of engagement and availability.

Product Availability

Monitor and ensure availability and visibility of SKUs at the point of sale. Coordinate with distributors for timely stock replenishment.

Visibility & Merchandising

Execute in-store and on-premise branding, displays, and POSM deployment.



Ensure compliance with visibility and merchandising guidelines.

Distributor & Trade Coordination

Liaise with distributor sales teams for smooth order flow, claim management, and issue resolution. Support trade schemes and promotions.

Market Intelligence

Track competitor brands, trade activities, consumer preferences, and pricing trends. Share actionable insights with leaders.

Activations & Promotions

Support and execute in-outlet activations, sampling programs, and promotional events in collaboration with the marketing team.

Reporting & Documentation

Maintain daily sales reports, journey plans, and outlet visit records. Report coverage and productivity metrics as per guidelines.

Key Skills & Competencies

- Robust communication and interpersonal skills
- Excellent negotiation and relationship-building abilities
- Understanding of liquor trade, retail dynamics, and distributor management
- Proficiency in MS Excel, data reporting, and CRM tools
- Self-motivated with strong business acumen
- Willingness to travel extensively and work flexible hours

📌 Sales Executive (Lucknow)
🏢 Cartel Bros
📍 Lucknow